A recent Wall Street Journal Middle Seat article by Scott McCartney provides an excellent overview of Qantas Airlines’ efforts to create a paperless check in and boarding process and the resulting benefits.   This is an excellent example of how an effective mobile strategy can be leveraged beyond traditional apps and mobile web sites.

Mobility is about ubiquitous connectivity and the access to systems and data which that connectivity enables.   While apps and mobile web sites can provide important touch points with customers and employees, an effective mobile strategy will look across your business processes and identify opportunities to use mobile solutions to eliminate bottlenecks and other “pain points”.

Through transaction oriented mobile solutions, Pervasive Path can develop and execute a mobile strategy to help your organization increase efficiency and reduce costs.