Keynote released is latest scorecard for ranking 15 large retail banks in the U.S. (Bank of America, BB&T, Capital One, Chase, Citibank, Citizens, Fifth Third, ING Direct, KeyBank, PNC Bank, Regions, SunTrust, TD Bank, U.S. Bank and Wells Fargo.
In the Q1 2012 scorecard, Chase Bank took top honors in six categories including first for Overall Score. Wells Fargo placed second for Overall Score, with Bank of America coming in third. While the Scorecard reflected clear winners of particular categories, the scoring revealed the critical improvements that are still needed within the mobile banking industry. Among other findings, 14 of the banks offer banking on iPhone apps, while only 13 offer mobile Web banking. Only seven banks offer mobile banking through each of SMS, mobile Web and apps for all of the iPhone, Android and BlackBerry operating systems.
Retail Banking has been on the forefront of mobile initiatives for consumers. The fact that many banks still lack complete channel coverage (SMS, mobile Web and mobile Apps) across the primary devices (iPhone, Android and BlackBerry) speaks volumes to the complexities of mobile integration, nascent mobility technology and the institutional knowledge required to execute on this platform. Having implemented mobile banking at more than 40 retail banks in North America, Pervasive has seen these gaps first hand and understands that mobile is more than just re-purposing content to a smaller device.
