Brian will be presenting on “Mobile, Social and Other Emerging Channels: Designing Solutions to Meet the New Business Reality” as part of Blackstone LaunchPad’s Global Entrepreneurship Week.
Wednesday, November 14th at 5:30pm
This presentation will review the state of mobility today and the impact it is having on customer and the companies which market to them. We’ll look at customer engagement models across SMS, mobile web and applications in order to understand the strengths and opportunities associated with each of these. We’ll also look at the future of mobile and how you can prepare for the new real
We’ll talk about how to understand and segment your customers in light of the mobile engagement model and look at what it takes to deliver a mobile strategy for these segments, and ensure that your customers actually use the new solutions you deliver.
