In a recent article on Business Insider, their editor, Henry Blodget argues that the emerging trend towards a “mobile first” approach to designing applications is wrong, and argues that “mobile first” is based on two incorrect assumptions (“myths”):
1) The future will be mobile ONLY
2) All companies should design for mobile FIRST, treating the desktop Internet as, at best, an afterthought
While he is correct that neither of the above assumptions are representative of the real world, particularly as it relates to the role of the knowledge worker, the fact that these are false does not negate the assertion that companies should still be building with a “mobile first” mindset.
Designing for “mobile first” involves recognizing that with the rise of mobility, content will be consumed, and transactions will be conducted, across multiple channels. Even though some of these channels may not be mobile, and in fact, traditional desktop computing may be the primary channel, “mobile first” is really a recognition that solutions should allow users to interact to interact where, when and how they prefer. Recognizing that you may need to provide for an omni-channel experience, either now, or at some point in the future, and organizing both your use cases and your data interaction layer (middle-ware) to support that potential state can increase flexibility help future proof your solution.
“Mobile first” is an acknowledgement that even if the end point delivery mechanism may not be mobile today, companies should still design their application architecture in order to adapt to mobile needs, however they may evolve.
Workshop: Next Generation Mobile Financial Services Opportunities to move beyond traditional mobile banking and grow customer relationships and engagement
Webinar: Six lessons learned from more than 40 enterprise mobile implementations.
Webinar: How to create a mobile strategy. Learn about the core elements of creating a cohesive mobile strategy for the enterprise.
Webinar: Creating a Competitive Advantage in Banking: Learn about mobile differentiators to better engage and service customers.
Podcast: NEOSA Panel on Mobile Technology: Trends and Business Opportunities. How emerging technology is changing the business landscape and creating new opportunities.
- 14 JuneMobile Banking Playbook highlights need for strategies that better address customer’s needs.
- 16 AprilCard Forum Workshop on Next Generation Mobile Financial Services now available for online viewing
- 28 MarchAttend our Card Forum Workshop on Next Generation Mobile Financial Services via an online interactive session
- 18 MarchConflicting data in the App vs. mWeb debate suggests gap between mobile web capabilities and user’s perception
- 13 MarchGoogle retiring Reader. What’s next for content subscription services?
- 4 MarchCapitalOne partnership with ShopSavvy demonstrates importance of digital wallet to financial institutions, but also shows risks associated with siloed offerings
- 20 FebruaryThinking Beyond the Glass: Google shows us the future of mobility with another Google Glass preview video
- 7 FebruaryPervasive is leading a workshop on Next-Generation Mobile Financial Services at the 25th Annual Card Forum & Expo