Does your mobile strategy for retail include beacons? These blue-tooth enabled sensors are a cost-effective way to connect to mobile phones and tablets. They are increasingly more useful to retailers as part of a comprehensive marketing and mobile plan. The good news is that it looks like they are here to stay.
Here are some examples that prove beacons are the future of a successful mobile marketing strategy for retail.
| Beacons shine in more stores Beacons are rapidly being embraced by the top retailers. Many are still testing them but most are deploying them as part of their mobile strategy. Retailers are still challenged on how to communicate the benefits to consumers but the future is looking optimistic. |
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| 22pc of retailers will integrate beacons this year: study Good news for emerging technology like beacons. Because of a strong holiday presence and an increase in mobile purchases, 2015 may be the year that beacons become even more integrated in the overall customer experience in retail. |
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| Beacons are moving out of the pilot phase and helping retailers and marketers revolutionize in-store shopping As beacons move out of beta, they will be a force for retailers using them. They can be used to provide in-store maps, product catalogs and even as payment services. This will all translate effectively as part of a successful mobile strategy for retailers to increase customer loyalty. |
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How will your company integrate beacon technology into their mobile strategy this year?
