In less than one month, on April 21, Google will unveil its latest algorithm change affecting your website traffic. As in the past, Google will put emphasis on user experience, and this time it will target mobile traffic.
As more users search for information using their mobile devices or tablets, Google has been paying attention. Websites that are mobile-friendly or responsive will get preferential treatment in rankings. And those that are not, will be demoted and see less favorable SEO.
According to a recent article in Mobile Commerce Daily:
Internet users, like your customers, have a better opinion of a brand that offers quality mobile Internet experience, according to Latitude. But it is more than just attitude.
Without a quality experience, mobile users are less likely to visit more than one page of your Web site, less likely to purchase a product from your Web site, and less likely to return again in the future.
And starting in April, they will also be less likely to find your site on search engines.
Find out what Mobile Commerce Daily suggests you can do now to prepare your site for this upcoming Google update.
