While there is no silver bullet when it comes to delivering mobile customer engagement, luxury brands, an area that has seen noteworthy growth in mobile engagement, is clearly doing something right which we can all learn from.  We’ve collected several of the top strategies luxury brands are using to attract, gain and keep customers using mobile platforms.

  • Some of the most relevant branded apps include experience-driven commerce and personalization. Experience-driven commerce refers to combining content and context in campaigns. It allows the customer the opportunity to see themselves in the brand. On the other hand, personalization gives custom recommendations to customers based on their previous user-experience using a variety of data.
  • Making the most out of each customer interaction helps luxury brands build trust and drive transactions.  Leveraging Smart Push, a service that provides timely and relevant push notifications to customers on mobile devices, is one way brands are increasing and maintaining customer engagement.  Men’s clothing retailer, Frank & Oak, has been using this approach to reach customers who are in a specific location where a sale is occurring, instead of inundating all customers with a barrage of notifications.
  • Luxury brands are using social media, especially video to reach out to customers. As more customers research purchases on their mobile devices, they are also checking social media. Luxury brands like Mercedes-Benz in the automaker space and Dior in fashion are examples of this success in cross-platform engagement. Video platforms will continue to grow and provide some of the most significant brand-customer interactions in the future.

All of this adds up to not only customer engagement but also revenue increases for luxury brands. Need help creating a custom mobile solution that engages your customers? Contact us!