Beacons are becoming a key component to enabling the in-person shopping experience. But while retail has been successful using beacons to push out in-store promotions, other types of brands are exploring the multitude of possibilities from building loyalty to providing personalized services using beacons.
The food and beverage and restaurant industry is one market to embrace the opportunities provided by beacons. Realizing that consumers are exhausted with endless push notifications, the industry plans to revolutionize how beacons are used by coming up with creative solutions to re-target customers and provide a unique experience.
Re-Targeting Thirst
In Norway, Coca-Cola used beacon technology to offer a free soda to moviegoers who were in the theater. A week later they collected the data and used it to offer those same moviegoers a free movie ticket to encourage them to come back to the theater.
This practice of re-targeting existing customers proves that beacons can be successful in driving repeat business and getting customers to come back to possibly buy more Coca-Cola products. Brand loyalty like this can be captured and used by marketers to promote a wide range of products and services, not just soda.
Restaurant Drive-Thru Scenario
Another example of beacon use, this time in the restaurant industry, starts in the parking lot even before you order your food. Customers can be asked if they will be eating inside or ordering in the drive-thru lane for pick up. The technology alerts the staff inside the restaurant so that they are able to re-allocate staff resources to the proper location expediting food pick up by the customer.
Providing a personalized experience is an innovative application for beacons. It generates a service that is helpful to the consumer ensuring future brand loyalty. By tapping into the specific needs of the customer and going above and beyond to provide a superior experience, brands can leverage this in other ways.
These instances show how marketers can go above using beacon technology to push out promotions instead giving examples of ways in which they can use it to offer an exceptional experience and re-target customers to keep them brand faithful.
Let us show you how to make the most of beacon technology in your business. Contact us!
