The mobile web is still alive and so is mobile search, which just exceeded desktop searches. In a recent post, we discussed the benefits of a mobile website or web application, including quick access, easy sharing and less expensive. This option may still be the most effective one for what you are trying to accomplish.
Why is the mobile web still popular?
One of the biggest reasons is that users want a consistent experience across all platforms. Most apps have not completely embraced an omnichannel experience leaving users somewhat confused. What is familiar though to them is a mobile site and/or mobile search. It reminds them of what they already know to do from using a similar desktop version.
In a recent Wall Street Journal article, it was reported that 61% of mobile users accessed a browser on that device at least once a day spending at least 30 minutes on it. On the other hand, more than half of users had on average 40 or more apps on their mobile device but only 28% usage during 1 -3 day period.
Proving that mobile search and browser use is still alive, Google is looking for ways to not only monetize this experience but to make it more useful. Admittedly typing search words into a box isn’t the most forward thinking approach. It can be useful though if you are in a crowded coffee shop or on public transportation. But the person driving or walking their dog might find it cumbersome. That’s why Google rolled out its voice activated assistant.
The changeover to apps from the mobile web has been slow. For most, apps represent a new experience. Remember we are still in a transition period from the desktop web to the mobile web and now to apps. New technology is constantly evolving but getting users on board can be the challenge.
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