While the last year provided many digital advances to marketing and customer engagement, the upcoming year will likely expand on those for even more growth. In 2015, we witnessed the continued rise of beacons, mobile payments, the Internet of Things (IoT) and wearables among others that shaped the way we buy and communicate with one another. The next year will only see heightened use of those technologies and new innovations.
We’ve complied some of the most exciting mobile, marketing and digital predictions and trends for 2016:
The Race To Digital Mastery Is On In 2016
Now that most businesses have embraced digital, the real goal for the next year is for those same companies to develop a digital strategy that focuses on the customer.
In 2016, Financial Services Executives Will Bet Big On APIs
APIs are set to revolutionize financial services in the next year and allow Financial Institutions to retake control of their data and provide greater flexibility in the solutions they deliver. This change will open new lines of business and strategy when correctly implemented.
How Mobile Will Transform Business in 2016
No longer an isolated channel, businesses will realize that mobile can play a part in a larger customer experience strategy. Success in the upcoming year will depend on businesses adopting a customer-first plan.
The Top 10 Marketing Trends That Will Define 2016
Again, the customer tops this list. Marketers will need to be prepared to step out of existing silos and engage with customers to provide value and meaning.
The ways in which digital will impact businesses next year is limitless but will likely put the customer at the front of any strategy developed and implemented. This customer-centric approach will enable businesses to communicate on many levels with customers and keep them engaged using technology.
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