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Pervasive Path

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So far Pervasive Path has created 152 blog entries.

People First Design Overtakes the Mobile First Paradigm

The rise of mobile devices led many to advocate for a mobile first design paradigm, or now even for mobile only era of design and development, but desktops and laptops are still around and are not dying any time soon. The tech world is now beginning to re-examine and even question the validity of mobile [...]

By | March 28th, 2016|Blogs|0 Comments

Mobile Loyalty: The Plastic Punch Card of the Future

It’s no secret that consumers love paper coupons and plastic punch cards. Marketers may love them even more as they are a proven way to get customers buying on a repeated basis. But more and more consumers prefer mobile loyalty programs and marketers are responding by stepping up their efforts to engage mobile users and [...]

By | March 28th, 2016|Blogs|0 Comments

Digital Innovation Comes to Our Cars… Finally!

While "tech innovation" in cars has previously been limited to USB outlets, Bluetooth and iPhone integration and maybe a touchscreen with limited "apps", there has remained plenty of room for more innovation. Now with Tesla, Google, and others pushing self driving cars,  and pushing other in-car innovation, we are suddenly seeing rapid and welcomed changes. The emergence of [...]

By | March 21st, 2016|Blogs|0 Comments

Increased Mobile Banking Leads to New Apps and Revamped Sites

As mobile banking continues to grow, so must the technologies that serve it. The retail legacy banking infrastructure may have been conceived in the 1970s, but today’s consumers are demanding more ways to bank, including on mobile and digital platforms.  Features like photo-check deposit are so hot, that consumers are switching banks in order to [...]

By | March 21st, 2016|Blogs|0 Comments

Join us at the Mobile Growth Meet-Up on March 22nd

Growth.co and Branch will be hosting a Mobile Growth Meet-Up in Cleveland on March 22nd at 6:30pm. Pervasive's Brian Stein will be joining a panel discussion about all things related to app growth: organic and paid user acquisition, engagement, retention, best practices for push and email, in-app messaging strategies, building features in your app that are [...]

By | March 13th, 2016|Blogs|0 Comments

Using Location Based Information to Address Challenges with Mobile Ads

The meteoric rise of mobile initially caught the advertising world by surprise and they are still trying to catch up. Growing at a faster rate than radio, television and computers, mobile has disrupted the traditional way that people get paid through the media with advertising.   The challenge is only greater when you consider that [...]

By | March 13th, 2016|Blogs|0 Comments

Retail is Finally Embracing Digital

After a dismal holiday shopping season, major retailers are looking to digital to revive lagging sales. Retailers are now recognizing what a large paradigm shift technology has had on shopping with many large brands now adapting their strategies both online and in-store to fully integrate digital. According to Gary Lee, InReality's president and CEO: Shoppers’ [...]

By | March 13th, 2016|Blogs|0 Comments

Experience is Key to Attracting the Elusive Millennial Customer

With an estimated purchasing power of upwards of $200 billion, Millennials are the latest target of retail marketers today.  However, this generation is less likely to buy actual stuff and would rather spend their money on experiences. To address this challenge, retailers whose livelihoods depend on consumers purchasing their products, need to embed their shopping into broader experiences [...]

By | February 28th, 2016|Blogs|0 Comments

Beacons and Browsers: The Future of Mobile Marketing?

Mobile coupon campaigns have been an effective marketing tool as more and more consumers are redeeming mobile coupons. The targeted delivery of mobile coupons, driven by proximity to beacons, can improve the relevancy of the coupon offer and drive increased redemption rates. As beacon use becomes more widespread,  Juniper’s research predicts that beacon-powered coupons will rise to [...]

By | February 28th, 2016|Blogs|0 Comments

How to Attract and Grow User Engagement for Your Mobile Apps

Developing a solution that goes unused is no solution at all. To be successful in any mobile initiative you need to drive user adoption and engagement and that requires planning on how to court those users. As apps continue to represent the future of mobile, at least for now, it's necessary to focus on how to grow usage. [...]

By | February 22nd, 2016|Blogs|0 Comments