User experience (UX) encompasses all the ways in which a user interacts with your mobile app, whether it’s the instructions for use or the path the user takes to complete a transaction. We’ve written before about how integral UX is to customer engagement but what about conversion? It’s integral to ensure that engagement and loyalty [...]
Pervasive's Managing Director, Brian Stein will be teaching a senior/graduate level course on Mobile and Digital Strategy. This will be the fourth year that Brian has served as an Adjunct Professor at the School of Digital Sciences. The course description for this year is as follows: Digital Strategy: Embracing Emerging Technologies This class will explore [...]
While apps have been made popular by Apple, Google is trying to change all that by creating a mobile website that replicates the functionality of an app. Many users have pages of downloaded apps on their smartphones but may actually only open a handful on a regular basis. Companies are finding that in-app use is [...]
While the last year provided many digital advances to marketing and customer engagement, the upcoming year will likely expand on those for even more growth. In 2015, we witnessed the continued rise of beacons, mobile payments, the Internet of Things (IoT) and wearables among others that shaped the way we buy and communicate with one [...]
With only a limited amount of time to capture shoppers’ attention, retail is looking to mobile to cash in this holiday season. Fewer number of key shopping days means that retailers must be strategic in spreading their message across all their channels and appropriately engaging customers. This year could be the year that mobile marketing [...]
Beacons, once a tech favorite, are now being overshadowed emerging technologies like magnetic positioning and even Wi-Fi. We’ve praised beacons in the past while acknowledging their limitations and even their possible competition. Wi-Fi, while by no means new technology, simply may have more capabilities than beacons or magnetic positioning. According to Patrick Connolly, principal analyst [...]
In an already crowded space, Chase announced last week that they will launch their own mobile payment option sometime next year. Early adopters of mobile wallets include Google, Apple and Samsung, with Capital One became the first bank to enter the race. Chase will join them with their simply named Chase Pay offering. How will Chase [...]
The luxury market is defined by superior service where the customer is made to feel vital. Translating that customer focus and passion to mobile can be a challenge, and luxury brands strive to to build stronger loyalty leading to customer brand advocacy. We’ve already identified the ways in which luxury brands are engaging customers on [...]
After you market to millennials do you know how to properly respond to their most common customer concerns? We’ve written before about how unique, yet diverse this emerging demographic is. The one consistent driver is their love for technology, and if you are using digital channels to target and engage them, then why not also [...]
The in-store shopping experience is continuing to evolve at a high rate. We’ve been following the trend of mobile retail apps and their function to attract customers and serve them better both in-store and online and even build loyalty. This evolution is a re-imagination of what it means to walk into a store and make [...]
