web analytics

Pervasive Path

/Pervasive Path

About Pervasive Path

This author has not yet filled in any details.
So far Pervasive Path has created 152 blog entries.

3 New Ways to Market to Mobile Savvy Millennials

While often referred to as one group, the generation defined as millennials, is a complex and multifaceted demographic that has mystified marketers trying to reach them. They are unlike any other previous generation and as we have noted before are more diverse and social media and mobile savvy too. But there are some similarities that [...]

By | September 21st, 2015|Blogs|0 Comments

Android and Samsung Launch New Mobile Payments Features

In an attempt to compete with Apple Pay in the growing mobile payments space, Android Pay recently launched and Samsung Pay is set for a debut later this month. Mobile devices and mobile users are on an exponential rise, so it only seems natural that mobile payments would be the next step in the app [...]

By | September 18th, 2015|Blogs|0 Comments

The Latest Innovations in Mobile Shopping and Retail Apps

A recent survey indicated that 88% of those polled utilize mobile shopping apps. But as we’ve discussed before, a low percentage of those apps were highly rated by those same consumers. We even identified some key areas of improvement ranging from digital strategy to user experience to content creation and loyalty building. That’s why we [...]

By | September 14th, 2015|Blogs|0 Comments

Google Takes on Ads That Ask You to Install an App

In their ongoing quest to make mobile search more user friendly, Google will be cracking down on ads that encourage you to download a website’s mobile app. This is not the first time Google has implemented a radical change to search results. Earlier this year, the search engine giant announced that if your site wasn’t [...]

By | September 13th, 2015|Blogs|0 Comments

How Planes, Trains and Hotels Are Using Utilizing Mobile to Enhance Travel

The travel industry has caught mobile fever and is rapidly developing tools and apps for the savvy traveler. While quick to provide basic mobile solutions, the industry has been somewhat lagging behind others in implementing truly engaging and useful mobile solutions.  Now planes, trains and even hotels are quickly catching up to provide convenience while [...]

By | September 8th, 2015|Blogs|0 Comments

The Internet of Things: Coming to a Town (or City) Near You

Connected cities will be the next frontier for the Internet of Things (IoT). While we've already examined the role of IoT in manufacturing, connected and smart cities  function slightly different in that they affect everyone and generally provide a better quality of life. Most of these IoT improvements to urban life will be dependent on [...]

By | September 8th, 2015|Blogs|0 Comments

Mobile App vs. Mobile Website: What is Your Best Option?

When planning a mobile solution it is important to decide if you are going to build a native mobile app of mobile friendly web application. Ideally, in an omni-channel world with unlimited resources, one would strive to provide complete solutions across both channels.  But in most cases a choice has to be made to either provide [...]

By | August 30th, 2015|Blogs|0 Comments

Mobile Creates Information Overload for Users

While being connected via mobile devices has had a positive impact on most people’s lives, and creates business opportunities, there can be a darker side to mobile: information overload. Earlier this year, a Pew Research Center report declared that 2/3 of Americans had a smartphone thus giving them access to unlimited information in the palm [...]

By | August 28th, 2015|Blogs|0 Comments

3 More Ways to Improve Retail Apps

Retail apps have a long way to go before they are mainstream for consumers. Last week we identified the two of the underlying issues that are causing a majority of retail apps to fail, but there are still more ways that retailers can look to improve their apps.  Once an integrated digital strategy has been developed and [...]

By | August 23rd, 2015|Blogs|0 Comments

From Wearables to Hearables: Where Do We Go From Here?

It all started with the invention of the smartphone. For the first time consumers had access to information in the palm of their hand. This portable device was easily carried with them wherever they went. From there, devices got smaller and easier to use. Wearables, like Augmented Vision Goggles and the Apple Watch assisted consumers without [...]

By | August 19th, 2015|Blogs|0 Comments