Connected cities will be the next frontier for the Internet of Things (IoT). While we've already examined the role of IoT in manufacturing, connected and smart cities function slightly different in that they affect everyone and generally provide a better quality of life. Most of these IoT improvements to urban life will be dependent on [...]
When planning a mobile solution it is important to decide if you are going to build a native mobile app of mobile friendly web application. Ideally, in an omni-channel world with unlimited resources, one would strive to provide complete solutions across both channels. But in most cases a choice has to be made to either provide [...]
While being connected via mobile devices has had a positive impact on most people’s lives, and creates business opportunities, there can be a darker side to mobile: information overload. Earlier this year, a Pew Research Center report declared that 2/3 of Americans had a smartphone thus giving them access to unlimited information in the palm [...]
Retail apps have a long way to go before they are mainstream for consumers. Last week we identified the two of the underlying issues that are causing a majority of retail apps to fail, but there are still more ways that retailers can look to improve their apps. Once an integrated digital strategy has been developed and [...]
It all started with the invention of the smartphone. For the first time consumers had access to information in the palm of their hand. This portable device was easily carried with them wherever they went. From there, devices got smaller and easier to use. Wearables, like Augmented Vision Goggles and the Apple Watch assisted consumers without [...]
Retailers have been trying to make an impact using mobile but have largely failed to capture their audience. While at least 61% of users who were recently polled have used a retail app in the last month before making a purchase, those users are not remaining loyal to the retailers, nor necessarily converting on the purchases [...]
Coming soon to a store near you: deals, recommendations and customer service delivered to your smartphone while shopping. As we previously observed, beacon usage in retail is on the rise. Even better is that more retailers are using beacons to create targeted marketing campaigns to users. The most recent example of this is the imminent roll out [...]
The way we use credit cards to pay for purchases in-store is about to change. On October 1, retailers will be required to update their processing systems to accept EMV credit cards, or pay higher processing costs to cover the risks. Already launched several years ago in Europe, EMV credit cards make use of microchip technology [...]
While there is no silver bullet when it comes to delivering mobile customer engagement, luxury brands, an area that has seen noteworthy growth in mobile engagement, is clearly doing something right which we can all learn from. We’ve collected several of the top strategies luxury brands are using to attract, gain and keep customers using mobile platforms. [...]
As we’ve noted before, the Internet of Things (IoT) will revolutionize everything. It is already happening too, most notably in the manufacturing sector also known as the Industrial Internet. Experts are predicting this is the next big Industrial Revolution to impact manufacturing. According to a Goldman Sachs report in the Harvard Business Review last year, IoT [...]
