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Marketers Leverage Mobile Coupons to Increase Purchases
Savvy marketers know that a mobile coupon is worth nothing unless it’s offered in a larger marketing context. Mobile coupons are on the rise. In 2015, they were up by 18% and steadily rising this [...]
New Features and Functions for Mobile Payments
Following a breakthrough year and an increased adoption rate, mobile payment systems prepare for an even better year ahead. Since Apple Pay launched, others have jumped into the race to be the leader in mobile [...]
Supporting the Evolution of the Touch Interface
The rise of the smartphone also ushered in the era of the capacitive touchscreen, and as smartphones and other mobile devices have evolved, so has the touchscreen and the way we interact with them. This [...]
Retail Marketers are Concerned Mobile-Centric Millennials are Buying Less Stuff
Mobile is the preferred channel of the millennial generation, but so far, retail marketers have failed to capture them there. This, along with a preference by millennials to spend more on experiences and less on [...]