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Marketers Leverage Mobile Coupons to Increase Purchases

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Marketers Leverage Mobile Coupons to Increase Purchases

Savvy marketers know that a mobile coupon is worth nothing unless it’s offered in a larger marketing context. Mobile coupons are on the rise. In 2015, they were up by 18% and steadily rising this year. And marketers are learning to use them as part of their overall marketing plan supported by metrics. Convenience stores [...]

By Pervasive Path| January 30th, 2016|Blogs|0 Comments

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Using Beacons and Contextual Marketing to Increase In-Store Shopping

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Using Beacons and Contextual Marketing to Increase In-Store Shopping

Retail’s use of beacons is nothing new. But what is new is combining beacon technology with contextual marketing to get people back into retail stores and making purchases. With over 80% of consumers making purchasing decisions in-store, and often in aisle, developing a contextual marketing program along with beacon technology is the smart way to [...]