Pervasive was pleased to be cited in Mobile Commerce Daily’s article titled “Venmo inches its way into retail apps, simplifying in-app payment”. The article praises Venmo as a solution for reducing friction in mobile payments within retail applications, and explores the future for Venmo following eBay’s acquisition of Venmo’s parent company Braintree (see story here).
“With PayPal’s added reach, adoption of the Venmo technology is likely to become more widespread,” said Brian Stein, managing director at Pervasive Path, Cleveland, OH. “As more solutions provide this integration, the value of sharing saved credit cards across applications will increase exponentially. Additionally, as PayPal adds their other payment options and services, such as Bill Me Later, to Venmo, the value proposition will only continue to improve.”
As the mobile payment landscape continues to evolve, the combined solution will be interesting to watch.
