woman-phone-hotelTwo major hotel brands have announced upgrades to their mobile platforms that will also significantly affect their rewards programs with the goal of driving commerce and engaging their customers.

Wyndham and Marriott have realized that a large majority of their guests are travelling with mobile devices and have now incorporated that into their overall marketing strategy. This will also allow them to provide a better customer experience as well.

Wyndham’s flat night redemption rates could change mobile rewards platforms
Wyndham Hotels is celebrating the revamping of its mobile loyalty program by offering members a flat redemption rate for free hotel stays alongside an updated version of its mobile application, suggesting that hotel brands must offer more readily accessible rewards to drive commerce.

Marriott celebrates 1M mobile check-ins as smartphones transform experience
Mobile is transforming the hotel check-in experience, with 1 million Marriott International customers having checked in to their rooms on their mobile devices since the option was introduced nearly two years ago.

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