Too often, when discussing mobile strategy, companies focus on apps and mobile web, and forget about the SMS channel. While mobile web and apps may be more exciting, including text messaging as part of your mobile strategy can help improve your customer reach, impact and adoption.
Most phones today still do not include the ability to support apps, or even mobile web, so by focusing exclusively on these channels you may be ignoring a large part of your market.
Moreover, apps and mobile web require your customer to initiate a session with you, while SMS allows you to communicate with your customers by providing relevant and timely information.
- 97% of text messages are opened by their recipient vs. 16-17% open rate for email
- 83% of texts are opened within the first hour they are received
Pervasive can help you craft a mobile roadmap that includes SMS alerting, which can proactively engage your customers, as well as interactive SMS capabilities to enable more of your customers to quickly interact with you.
