The Yankee Group recently released a mobility predictions report for 2012. The report covers the gamut of mobile, from end-user adoption to carrier/operator impacts. Here’s my key take-aways:
1) Tablet sales in Asia will outpace the U.S. by 50% in 2012 — U.S. tablets sales will total 17 million units in 2011 and 25 million in 2012. Similarly, tablet sales in all of Europe will exceed 15 million in 2011 and reach more than 26 million in 2012. And tablet sales in the Asia-Pacific region will total 20 million this year and reach almost 39 million in 2012, more than 50 percent above the U.S.
2) In the U.S., more than 149 million smartphones will ship next year driving up mobile data usage and creating new markets such as mobile transactions. But while 50 million mobile data lines will serve a large chunk of the U.S. population, no single device, service or technology will suit everyone. The companies that thrive will be those that can scale quickly and treat each user as a unique customer.
3) HTML5 will cross the enterprise tipping point. In 2012, companies will choose HTML5 technologies over native coding for customer-facing mobile applications and will begin to look at it more closely as the technology underlying their longer-term mobility strategies.
Here’s a link to the Yankee Group research article.
Will any of these items impact your mobile strategy?
