We spend a lot of time with our clients working through mobile user experience, and helping them with the realization that mobile is not an extension of a Web site. In fact, it is the opposite and the detailed, granular functionality that makes sense in a desktop application or Web site do not necessarily translate [...]
On a recent trip to the bookstore, I came across this Angry Birds end-cap display, with everything from plush dolls, calendars and books. With Angry Birds passing half a billion downloads this past November, it’s no wonder they are seeing such success with marketing tie-ins. However, an unintended consequence of this brand proliferation is that [...]
A recent Wall Street Journal Middle Seat article by Scott McCartney provides an excellent overview of Qantas Airlines’ efforts to create a paperless check in and boarding process and the resulting benefits. This is an excellent example of how an effective mobile strategy can be leveraged beyond traditional apps and mobile web sites. Mobility is [...]
Too often, when discussing mobile strategy, companies focus on apps and mobile web, and forget about the SMS channel. While mobile web and apps may be more exciting, including text messaging as part of your mobile strategy can help improve your customer reach, impact and adoption. Most phones today still do not include the ability [...]
Unfortunately, the saying “if you build it, they will come” doesn’t apply to mobile, and in order to ensure that your customers and/or employees will try, and continue to use your mobile application, you need to actively promote it, and even incent usage. A comprehensive mobile strategy should include an adoption campaign to raise awareness [...]
Following the study by Compuware showing a lack of tablet optimization amongst top Internet retailers, a new infograhpic by Monetate underscores the importance of providing a tablet optimized experience. While mobile add-to-cart rates and conversion rates are almost half tho se of traditional desktop e-commerce, the rates on tablets are much more encouraging. When you [...]
A recent survey by Compuware confirms what you’ve no doubt heard from multiple sources recently, that mobile shopping is hot and increased significantly over the Black Friday / Cyber Monday weekend. Compuware takes the analysis one step further and focuses on iPad usage for this shopping, and identifies an interesting trend. While mobile shoppers are [...]
Mobile Banking platform provider, mFoundry, has upped the mobile payment stakes by allowing banks to offer NFC payment solutions to their customers, within the banks’ mobile app. This is significant, because not only does it allow banks to defend against competitive offerings from Google Wallet and others, but it also allows customers the convenience of [...]
A recent study by Limelight Networks stresses the importance for retailers of not only having a mobile optimized commerce site, but ensuring it is a positive experience for their customers. It is no longer sufficient to wrap a mobile renderer around an existing site (if it ever was), today's consumer expects fast page loads to [...]
CIO magazine editor, Gary Beach, predicts the arrival of the "Age of Mobility" and explains that "every 15 years, a big technology shift changes IT forever", predicting that "mobility will define the next era". The author then goes on to explain how mainframes, minicomputers, personal computer and the Internet have each changed the [...]
