Check out today's article in Mobile Marketer about the difference between desktop/laptop e-commerce and mobile e-commerce. The article states, and I agree, most companies are not approaching e-commerce the right way for mobile. As an example, I recently talked to a Fortune 500 company working on a new DTC (direct to consumer) offering. The company [...]
Mobile App vs. Mobile Web - who wins? Mobile Marketer published a good article on the mobile app/web debate this week. The article rightly points out that companies looking to invest in the mobile space should have a clear goal. At Pervasive Path, we recommend clients embed mobile Web as a foundation of any mobile [...]
There's a new market for in-flight entertainment thanks to mobile and tablets. French airliner OpenSkies opted to skip the $3 million investment for a seat-back video system per Boing 757 plane. Instead, they bought nearly 500 iPads and preloaded them with an array of video to hand out to passengers. Other airlines are following a [...]
Responsive Design (the smart combination HTML5 & CSS) has been hailed as the best way for Web sites to provide a great user experience no matter the mobile device type. While this is very much true, the proliferation of mobile devices (Smartphones, Tablets, etc,) and the corresponding increase in screen/resolution dimensions necessitates more sophistication in Web [...]
Both my Visa and American Express cards provide text (SMS) alerts for transactions. My credit union, BCU, provides real-time alerts on my Visa card. The service is so fast I get a text message about a restaurant charge before the waiter comes back with my card. When using the card at a retailer, the text [...]
IDC recently assessed 11 of the online banking providers - ACI Worldwide, FIS, Fiserv, Harland Financial Solutions, Intuit, Jack Henry & Associates, ORCC, and Q2ebanking. The research points out that retail online banking, while mature, has been and will continue to undergo a transformation. More importantly, the online channel has taken a back seat to [...]
Forrester writer, Ted Schadler, pens an excellent summary of what "mobile first" really means. For anyone engaged with mobile, this article is worth your time. Some highlights: Mobile is not just another channel. It is the most important channel for customer engagement. So Design for mobile first! starts with business design. Mastering Mobile Engagement: Understand what [...]
A recent Mobile Marketer article discusses the benefits of mobile, the potential minefields and how to avoid them. For example, entering the mobile space requires a well thought-out strategy and many times marketers dive into the medium without fully thinking about their goals. A sage quote by Wilson Kerr from Unbound Commerce, "Marketers that do [...]
Two articles in today's Wall Street Journal worth reading about the impact of mobile. The Age of Mobile Is Upon Us. Michael Hicken's of the Journal writes, "If you’re looking for a way to transform your business, mobile is the killer app you’ve been waiting for. Mobile is rapidly becoming the focus of every technology [...]
Pew Internet recently released its "Digital differences" report describing American adoption of the Internet and the rise of mobile connectivity. While Internet adoption has plateaued (79% of Americans use the Internet), the rise of mobile is apparent. About 46% of adults in the country have a smartphone. And no surprise - younger adults continue to [...]
