Shara Tibken from The Wall Street Journal penned a nice article about the common mistakes made by companies deploying tablets to employees. Here's the list of common mistakes: 1. Failing to have a plan before rolling out the devices 2. Not understanding what tablets are - and are not - good for 3. Expecting to [...]
On 28 March 2012, IDC released a research report stating nearly 1 Billion Smart Connected Devices shipped worldwide in 2011 with shipments expected to double by 2016. IDC defines Smart Connected Devices as PCs, Smartphones and Tablets. Key highlights from a mobile perspective: In 2011, Smartphone shipments surpassed PC shipments, 494M to 353M respectively By [...]
Nielsen released some mobile insights yesterday by observing 5,000 smartphone volunteers during the 2011 holiday season. Here's a summary: Five sites represented nearly 60 percent of the smartphone shopping activity (Amazon, Best Buy, eBay, Target and Walmart) with Amazon impacting the results due to its dominance (see below chart). Mobile websites scored more traffic than [...]
Keynote released is latest scorecard for ranking 15 large retail banks in the U.S. (Bank of America, BB&T, Capital One, Chase, Citibank, Citizens, Fifth Third, ING Direct, KeyBank, PNC Bank, Regions, SunTrust, TD Bank, U.S. Bank and Wells Fargo. In the Q1 2012 scorecard, Chase Bank took top honors in six categories including first for [...]
Beware! The mobile industry is still in the adolescent stage. That puts Mobile Payments in the infant category. While many expect mobile payments to mature rapidly, one thing you can bet on is complete chaos before a true solution emerges with clarity. Some highlights: WalMart and Target are among nearly two dozen retailers working together [...]
Key highlights from comScore's Mobile Future in Focus report: Nearly 42% of all U.S. mobile subscribers now use smartphones Android has almost 50% of the U.S. smartphone market, Apple iOS has 30% Mobile Apps surge to account for almost half of mobile use - thus creating a dual mobile browsing experience - apps and mobile [...]
According to the "Guide to Business Success on Facebook", companies should use a personalized Facebook URL for all marketing materials, i.e. facebook.com/name. Really? I can understand why Facebook would prefer this approach as it drives free advertising for the company across all types of media - trade pubs, TV, radio, billboards, Websites, etc. What I [...]
The Wall Street Journal, 17 February 2012 article, reveals how Google bypassed the privacy settings of Apple's iPhone and computer browser to track user activity. By default, the Apple Safari browser disables the use of computer "cookies" to track Web browsing activity by ad companies such as Google, WPP and Gannett. However, Google apparently found [...]
Useful article in Mobile Commerce Daily on mobile marketing and customer service best practices with examples from Target, Best Buy, Sephora and Macy's. Who is getting mobile customer service right? - Marketing - Mobile Commerce Daily
Many of us were wondering when IBM would step it up for the mobile race. As you may recall, SAP snatched Sybase (which included a significant mobile capability) in May of 2010 for $5.8 billion. Terms of the Worklight deal were not disclosed by IBM or Worklight. Though an article on SYS-CON Media estimates the [...]
