Why is mobile hard to integrate into CRM? - Mobile Marketer - Database/CRM. The above article in Mobile Marketer discusses the challenges of integrating mobile, not just with systems but also the organization. We’ve been involved with more than 40 enterprise mobile implementations. Of these, I cannot think of a single project where the back-end system [...]
Fortune Magazine, 12 December 2011 In ~400 of its 890 stores, Sears is allowing consumers with smartphones to purchase items and skip the checkout line. With the use of QR codes, shoppers scan the item to purchase and add to the shopping cart via Sears mobile e-commerce site. When ready to checkout, the consumer can [...]
In less than six months, FT's (Financial Times) new Mobile App has registered more than one million users. If you recall my posting from July, FT launched the HTML5 Mobile Website to bypass Apple's iTunes App Store and the 30% commission to Apple for content subscriptions. If you think mobile is just a marginal event [...]
Apple is making a big push in healthcare with a focused market manager, company backed conferences in medicine and a dedicated iTunes store section for professional health care apps. Read the complete story in Gigaom: The iPad’s other life: medical device extraordinaire.
Smartphone adoption may be high in the U.S. but overall smartphone sales are highest in China. A new research note published by Strategy Analytics on 21 November estimates that 23.9 million smartphones shipped in China during the third quarter of 2011. That figure is slightly above the 23.3 million smartphones shipped in the U.S. Read the [...]
If you have kids, you know its that time of year to pre-order your child's school yearbook. And, most likely, the year book provider is Jostens, www.JostensYearbooks.com. I've known Jostens for 30+ years and have fond memories of its products. Websites and Mobile - On the surface, the Josten's Website is fine if you are [...]
Mobile Monday Cleveland Event Lessons Learned: How to Avoid Mistakes in a Nascent Mobile Market Location: Independence, Ohio When: Monday, December 12, 2011 from 5:30 PM to 7:15 PM (ET) Speaker: Brian Stein, Pervasive Path Consulting Register Now (limited seating)
Already ahead of the Apple iPhone, Google announces that the number of Android devices has doubled in the past six months – from 100 million activated to 200 million. Read the full Finanial Times article.
CIOs are tying to get their arms around mobile and its various facets (application development, utility/value to the end-user, context to the Internet channel, device management, security, and so forth). However, the ubiquity of mobile is generating ideas and interest across the enterprise. Smart organizations are putting in place processes to capture and execute cross-functional initiatives to [...]
NEO IT Think Tank Event Lessons Learned: How to Avoid Mistakes in a Nascent Mobile Market Location: Independence, Ohio When: Wednesday, November 16, 2011 from 4:00 PM to 6:00 PM (ET) Speaker: Brian Stein, Pervasive Path Consulting Signup for the event (limited seating)
