The WSJ reports today on the progress of HTML5 as the mobile Internet standard. The standard got a lift on 9 November as Adobe Systems decided to pull back on mobile Flash - a competing technology. Some 34% of the 100 most popular websites used HTML5 in the quarter ended in September, according to binvisions.com, [...]
mobilecommercedaily.com - Gap, with Visa, is expanding its Mobile4U program to deliver personalized discounts via SMS. Gap is on the forefront of mobile with its mobile e-commerce site and related initiatives. While I applaud the novel use of SMS by Gap, consumers should dig deeper on Visa's long-term intent with your data. Read a related [...]
Lessons Learned: Six lessons learned from more than 40 enterprise mobile implementations. Learn how to: Develop a mobile strategy specific to your organizational objectives and capabilities Manage expectations regarding features and timelines Understand and plan for integration challenges Select a development approach (Native vs. Platform) Define an appropriate testing and deployment plan Put “adoption” and [...]
When: Tuesday, October 25 @ 1:00 pm eastern Who should attend: Decision makers and team leads of mobility projects - marketing, operations and IT professionals Launching a new or improved mobile initiative is usually fraught with risk and worry. You keep asking yourself, “Why is this so hard? Can I deliver this project on [...]
On 7 September 2011, Zara launched a new e-commerce site for the United States. The new site, zara.com, is part of a larger plan to grow sales in the States and compete with Gap. According to an article in The Wall Street Journal, Zara invested €24 million over the past two years in preparation of the [...]
August 2011 article in Information Week. A New Approach For Mobile. Great article for the IT department on the proliferation of smartphones and the impact of allowing employees to use their own device in the work place. The author lists eight items covering the life cycle management from an information technology perspective. 1. The Development [...]
Every year, Fortune Magazine ranks the top 100 companies in the United States by revenue. At Pervasive, we took look at these companies to see which ones “get” mobile. By “get” we simply mean which of the Fortune 100 (F100) provides the following: Does the company have a mobile friendly Website? Does the Website auto-detect [...]
Have you seen the ads from FT (Financial Times) for the iPhone and iPad? FT’s new app is designed to bypass Apple's iTunes App Store. The site, apps.ft.com, states, “We have launched a new, faster, more complete app for the iPad and iPhone which is available via your browser rather than from an app store.” [...]
June 2011 article in Mobile Marketer. Blue Cross Blue Shield of Florida launching mobile app. Blue Cross Blue Shield of Florida recently launched an iPhone and Android mobile application to provide members and non-members an enhanced experience on the mobile device. The healthcare company launched a mobile Web site last year with the goal of [...]
May 2011 article in The Economist - Internet companies are booming again. Does that mean it is time to buy or to sell? With the debut of LinkedIn on the stock market yesterday (20 May), this brief on the Internet's next wave is apropos. LinkedIn's IPO was priced at $45 per share, opened at $85 [...]
