Thinking Beyond the Glass: Google shows us the future of mobility with another Google Glass preview video
As part of our continuing series on going beyond the glass, we continue to look at different ways that mobile technology can improve interactions and engagement beyond the screen of a smartphone or tablet. Today, [...]
Pervasive is leading a workshop on Next-Generation Mobile Financial Services at the 25th Annual Card Forum & Expo
Pervasive is pleased to announce that Brian Stein, our Managing Director, will be leading a pre-conference workshop at the 25th Annual Card Forum and Expo on Sunday, April 7th, 2013 in Boca Raton, Florida. The [...]
“Mobile First” does not necessarily mean “Mobile Only”
In a recent article on Business Insider, their editor, Henry Blodget argues that the emerging trend towards a “mobile first” approach to designing applications is wrong, and argues that “mobile first” is based on two [...]
Pervasive’s Brian Stein to speak at Blackstone LaunchPad’s Global Entrepreneurship Week
Brian will be presenting on "Mobile, Social and Other Emerging Channels: Designing Solutions to Meet the New Business Reality" as part of Blackstone LaunchPad's Global Entrepreneurship Week. Wednesday, November 14th at 5:30pm This presentation will [...]
Loyalty Apps and Passbook – Hello Kroger?
If you are an iPhone/iPad owner and use Apple's Passbook, you can see the future of coupons and loyalty programs, and even perhaps mobile commerce. A byproduct of this experience is your expectations have now [...]
Simply repurposing an ecommerce site no longer an option
Check out today's article in Mobile Marketer about the difference between desktop/laptop e-commerce and mobile e-commerce. The article states, and I agree, most companies are not approaching e-commerce the right way for mobile. As an [...]
Who Wins the Apps Versus Mobile Sites Debate?
Mobile App vs. Mobile Web - who wins? Mobile Marketer published a good article on the mobile app/web debate this week. The article rightly points out that companies looking to invest in the mobile space [...]
Success in mobile comes from providing context
We often talk about what it takes to make a successful mobile initiative, and stress that mobile is not an extension of a Web site. In fact, it is the opposite and the detailed, granular [...]
Mobile Impacts Airline In-Flight Entertainment
There's a new market for in-flight entertainment thanks to mobile and tablets. French airliner OpenSkies opted to skip the $3 million investment for a seat-back video system per Boing 757 plane. Instead, they bought nearly [...]
iTikes launch highlights the need for better coordination of mobile launch activities across the enterprise
Little Tikes is in the process of launching their iTikes series of toys for pre-school aged children, which enhance traditional toys with digital interaction via Apple product integration. According to a recent press release about [...]
Pervasive’s Brian Stein named Adjunct Professor of Digital Sciences at Kent State University
Brian Stein, Pervasive's co-founder and President, will be teaching a course at Kent State University this spring, as part of their School of Digital Sciences. The School of Digital Sciences is a new interdisciplinary program [...]
Responsive Web Design is no Panacea
Responsive Design (the smart combination HTML5 & CSS) has been hailed as the best way for Web sites to provide a great user experience no matter the mobile device type. While this is very much [...]
Pervasive’s Brian Stein to present on Utilizing the Mobile Channel to Better Engage and Service Your Customers at American Marketing Association of Columbus meeting.
The Columbus Chapter of the American Marketing Association's Digital Special Interest Group has invited Pervasive's Brian Stein to present to their members on "Utilizing the Mobile Channel to Better Engage and Service Your Customers". Click [...]
Zara improves mobile app support but still lacks mobile friendly web site
It was a year ago this week when we first posted about Zara's lack of a mobile optimized web presence: Zara launches new e-commerce site. Did they forgot about mobile? We get a lot of [...]
CVS Photo App Successfully Bridges the Physical and Mobile Experience
CVS/pharmacy has enhanced its mobile application with a feature that lets users take photos and order prints for in-store pick-up. This is an excellent example of bridging the physical/digital divide and letting users translate their [...]
