Google: Do No Evil, Settles with U.S. Gov Over Drug Ads
In 2009, Google knowingly sold advertisements for illegal drug consumption in the U.S. A government sting operation revealed Google executives were aware of such sales. Google recently settled with the U.S. for $500 million. Ouch! [...]
Measuring success in mobile adoption
On a recent trip to the bookstore, I came across this Angry Birds end-cap display, with everything from plush dolls, calendars and books. With Angry Birds passing half a billion downloads this past November, it’s [...]
EBay Forecasts Mobile Commerce Will Grow 60 Percent in 2012
AllthingsD - eBay's CEO, John Donahoe, predicts his company will do $8 billion in mobiles sales for 2012, up 60% and PayPal mobile payments of $7 billion, up 75%. Wow! That's mobile growth... Read the [...]
Convergence: Rugged Terminals and Mobile Devices
From basic scanners for scanning inventory in a grocery store to fork-lift mounted terminals for warehouse operations to drop-proof notebooks for construction workers, mobile devices have been around for several decades. However, the "rugged" device [...]
Webinar: Six Tips for Launching a Successful Mobile Initiative
When: Wednesday, February 15 @ 12:00 pm eastern Launching a new or improved mobile initiative is usually fraught with risk and worry. You keep asking yourself, “Why is this so hard? Can I deliver this project [...]
Transaction oriented mobile solutions increase efficiency and reduce costs
A recent Wall Street Journal Middle Seat article by Scott McCartney provides an excellent overview of Qantas Airlines’ efforts to create a paperless check in and boarding process and the resulting benefits. This is an [...]
Webinar: How to create an enterprise mobile strategy
When: Tuesday, January 17, 2012 @ 12:00 pm eastern Who should attend: Decision makers and team leads of mobility projects – marketing, operations and IT professionals Not sure where to start or which path to take [...]
Yankee Group – 2012 Mobility Predictions
The Yankee Group recently released a mobility predictions report for 2012. The report covers the gamut of mobile, from end-user adoption to carrier/operator impacts. Here's my key take-aways: 1) Tablet sales in Asia will outpace [...]
SMS capabilities improve the reach, impact and adoption of your mobile initiatives
Too often, when discussing mobile strategy, companies focus on apps and mobile web, and forget about the SMS channel. While mobile web and apps may be more exciting, including text messaging as part of your [...]
Launching your mobile application is not enough. It’s all about adoption.
Unfortunately, the saying “if you build it, they will come” doesn’t apply to mobile, and in order to ensure that your customers and/or employees will try, and continue to use your mobile application, you need [...]
Why is mobile hard to integrate…
Why is mobile hard to integrate into CRM? - Mobile Marketer - Database/CRM. The above article in Mobile Marketer discusses the challenges of integrating mobile, not just with systems but also the organization. We’ve been [...]
Skip the Checkout Line at Sears with Mobile
Fortune Magazine, 12 December 2011 In ~400 of its 890 stores, Sears is allowing consumers with smartphones to purchase items and skip the checkout line. With the use of QR codes, shoppers scan the item [...]
FT’s Mobile App Hits 1M Registered Users
In less than six months, FT's (Financial Times) new Mobile App has registered more than one million users. If you recall my posting from July, FT launched the HTML5 Mobile Website to bypass Apple's iTunes [...]
Apple Pushing iPad in Healhcare
Apple is making a big push in healthcare with a focused market manager, company backed conferences in medicine and a dedicated iTunes store section for professional health care apps. Read the complete story in Gigaom: [...]
Infographic shows impact of tablet optimization vs. just being mobile friendly on commerce rates
Following the study by Compuware showing a lack of tablet optimization amongst top Internet retailers, a new infograhpic by Monetate underscores the importance of providing a tablet optimized experience. While mobile add-to-cart rates and conversion [...]