As part of our continuing series on going beyond the glass, we continue to look at different ways that mobile technology can improve interactions and engagement beyond the screen of a smartphone or tablet. Today, Google provided an exciting preview of their work with project Glass. This “How it Feels” preview video shows what Google [...]
Pervasive is pleased to announce that Brian Stein, our Managing Director, will be leading a pre-conference workshop at the 25th Annual Card Forum and Expo on Sunday, April 7th, 2013 in Boca Raton, Florida. The workshop will cater to payment and digital executives from financial institutions and will explore how to overcome the challenges of [...]
In a recent article on Business Insider, their editor, Henry Blodget argues that the emerging trend towards a “mobile first” approach to designing applications is wrong, and argues that “mobile first” is based on two incorrect assumptions (“myths”): 1) The future will be mobile ONLY 2) All companies should design for mobile FIRST, treating the [...]
Brian will be presenting on "Mobile, Social and Other Emerging Channels: Designing Solutions to Meet the New Business Reality" as part of Blackstone LaunchPad's Global Entrepreneurship Week. Wednesday, November 14th at 5:30pm This presentation will review the state of mobility today and the impact it is having on customer and the companies which market to [...]
If you are an iPhone/iPad owner and use Apple's Passbook, you can see the future of coupons and loyalty programs, and even perhaps mobile commerce. A byproduct of this experience is your expectations have now been set for interacting with brands on your phone. Case in point, Kroger. I've been a loyal customer of Kroger [...]
Check out today's article in Mobile Marketer about the difference between desktop/laptop e-commerce and mobile e-commerce. The article states, and I agree, most companies are not approaching e-commerce the right way for mobile. As an example, I recently talked to a Fortune 500 company working on a new DTC (direct to consumer) offering. The company [...]
Mobile App vs. Mobile Web - who wins? Mobile Marketer published a good article on the mobile app/web debate this week. The article rightly points out that companies looking to invest in the mobile space should have a clear goal. At Pervasive Path, we recommend clients embed mobile Web as a foundation of any mobile [...]
We often talk about what it takes to make a successful mobile initiative, and stress that mobile is not an extension of a Web site. In fact, it is the opposite and the detailed, granular functionality that makes sense in a desktop application or web site do not necessarily translate to the mobile channel. Mobile [...]
There's a new market for in-flight entertainment thanks to mobile and tablets. French airliner OpenSkies opted to skip the $3 million investment for a seat-back video system per Boing 757 plane. Instead, they bought nearly 500 iPads and preloaded them with an array of video to hand out to passengers. Other airlines are following a [...]
Little Tikes is in the process of launching their iTikes series of toys for pre-school aged children, which enhance traditional toys with digital interaction via Apple product integration. According to a recent press release about the products: Little Tikes® extends their classic brand of toy play into a revolutionary level of learning with the launch [...]
