Brian Stein, Pervasive's co-founder and President, will be teaching a course at Kent State University this spring, as part of their School of Digital Sciences. The School of Digital Sciences is a new interdisciplinary program within the University designed to train tomorrow's digital leaders. Integrating elements of computer science, computer information systems, computer technology, library [...]
Responsive Design (the smart combination HTML5 & CSS) has been hailed as the best way for Web sites to provide a great user experience no matter the mobile device type. While this is very much true, the proliferation of mobile devices (Smartphones, Tablets, etc,) and the corresponding increase in screen/resolution dimensions necessitates more sophistication in Web [...]
The Columbus Chapter of the American Marketing Association's Digital Special Interest Group has invited Pervasive's Brian Stein to present to their members on "Utilizing the Mobile Channel to Better Engage and Service Your Customers". Click here to learn more about the event and register to join us on Thursday, September 20, 2012 from 5:30 PM - 7:00 [...]
It was a year ago this week when we first posted about Zara's lack of a mobile optimized web presence: Zara launches new e-commerce site. Did they forgot about mobile? We get a lot of visitors to our site based on this post resulting from Google searches for "zara+mobile+site" and other similar terms. Clearly [...]
CVS/pharmacy has enhanced its mobile application with a feature that lets users take photos and order prints for in-store pick-up. This is an excellent example of bridging the physical/digital divide and letting users translate their mobile experiences to the real world. According to Pew Research, an estimated 92 percent of smartphone users take pictures on their [...]
Wed., Sept. 19, 2012 - 12 noon to 1 pm ET While many retail financial institutions have launched mobile offerings, the market still has a ways to go toward maximizing end-user value and increasing user adoption. According to the Federal Reserve, the number one reason customers are not using their institution’s offering is that they [...]
Back in February, we posted about "Thinking Beyond the Glass; Alternative Mobile Interfaces". Since that time, the companies that we featured, Tesco and Samsung have continued to advance on the innovations we reviewed, demonstrating the additional capabilities that can be enabled when we extend the mobile user experience beyond the screen. Extending the Use of [...]
The North East Ohio Software Association (NEOSA), a technology network which is part of the Council of Smaller Enterprise (COSE), is hosting a lunch forum on mobile technology, and specifically how this emerging technology is changing the business landscape and creating new opportunities. We are pleased that our own Brian Stein was asked to participate on [...]
Bank of America recently announced that they had enrolled over 10 million unique mobile banking customers. While this represents approximately 40% of the 25 million online banking customers which the bank boast, you might be inclined to dismiss, or at least diminish this milestone, but doing so misses the broader point. Mobile banking adoption is not just [...]
A recently released survey from Cisco highlights the need for a holistic banking expereience that extends across channels, or as Cisco refers to it, an "omnichannel" approach: In the world of omnichannel banking, customers are in control of the channels they wish to use. For example, they can begin an interaction using one channel (mobile [...]
