The Association of IT Professionals will be hosting a one day seminar on mobile computing on Saturday, August 11th from 8am to 5pm. Pervasive's Brian Stein is one of the featured speakers for this event, where he will be discussing how to develop a strategy for "Mobilizing Your Customer's Experience". During this discussion, [...]
Crain's Business Cleveland this week features an article on the do's and don't of companies' mobile device policies. Pervasive is quoted in the article, as we discuss the growing trend of segmenting corporate and personal data on devices. As noted in the article, the objective, particularly when dealing with employee owned devices, should [...]
Both my Visa and American Express cards provide text (SMS) alerts for transactions. My credit union, BCU, provides real-time alerts on my Visa card. The service is so fast I get a text message about a restaurant charge before the waiter comes back with my card. When using the card at a retailer, the text [...]
IDC recently assessed 11 of the online banking providers - ACI Worldwide, FIS, Fiserv, Harland Financial Solutions, Intuit, Jack Henry & Associates, ORCC, and Q2ebanking. The research points out that retail online banking, while mature, has been and will continue to undergo a transformation. More importantly, the online channel has taken a back seat to [...]
BAI Banking Strategies included an interesting article today, which discusses the threat to banks' traditional branch sales model as alternate banking channels decrease on the frequency of customer visits. The article explains that "between the ready availability of direct deposit, online and mobile banking, remote deposit capture and advanced function ATMs, many customers are finding that they [...]
It seems that other than Facebook’s poor IPO performance, the only thing anyone can talk about with regards to the company is how they should adapt their mobile strategy. Whether suggesting they buy additional app development companies like Instagram, or releasing their own phone, everyone seems to believe that Facebook’s secret of success will lie [...]
Forrester writer, Ted Schadler, pens an excellent summary of what "mobile first" really means. For anyone engaged with mobile, this article is worth your time. Some highlights: Mobile is not just another channel. It is the most important channel for customer engagement. So Design for mobile first! starts with business design. Mastering Mobile Engagement: Understand what [...]
A recent article in the Wall Street Journal, by Robin Sidel discusses how banks are testing and deploying self service kiosks in their branches as part of the on-going effort to provide convenience for customers while driving transactions to lower cost channel(s). These kiosks will allow customers to perform common transactions, such as cash [...]
A recent Mobile Marketer article discusses the benefits of mobile, the potential minefields and how to avoid them. For example, entering the mobile space requires a well thought-out strategy and many times marketers dive into the medium without fully thinking about their goals. A sage quote by Wilson Kerr from Unbound Commerce, "Marketers that do [...]
Two articles in today's Wall Street Journal worth reading about the impact of mobile. The Age of Mobile Is Upon Us. Michael Hicken's of the Journal writes, "If you’re looking for a way to transform your business, mobile is the killer app you’ve been waiting for. Mobile is rapidly becoming the focus of every technology [...]
