Useful article in Mobile Commerce Daily on mobile marketing and customer service best practices with examples from Target, Best Buy, Sephora and Macy's. Who is getting mobile customer service right? - Marketing - Mobile Commerce Daily
Many of us were wondering when IBM would step it up for the mobile race. As you may recall, SAP snatched Sybase (which included a significant mobile capability) in May of 2010 for $5.8 billion. Terms of the Worklight deal were not disclosed by IBM or Worklight. Though an article on SYS-CON Media estimates the [...]
A new study by Pew Research Center’s Internet & American Life Project reveals more than half of adult cell phone owners used their cell phones while they were in a store to seek help with purchasing decisions this past holiday shopping season. Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions [...]
Global smartphone shipments nearly hit half a billion in 2011 with Samsung and Apple both around 20% each. Apple wins the quarter, Samsung wins the year... Apple Overtakes Samsung As World’s Largest Smartphone Vendor In Q4 | TechCrunch.
In conjunction with New Horizons Computing Learning Centers, Pervasive held an encore Webinar on "Lessons Learned: How to Avoid Mistakes in a Nascent Mobile Market." These six lessons learned are based on our experience from more than 40 enterprise mobile implementations. Learn how to: Develop a mobile strategy specific to your organizational objectives and capabilities [...]
In 2009, Google knowingly sold advertisements for illegal drug consumption in the U.S. A government sting operation revealed Google executives were aware of such sales. Google recently settled with the U.S. for $500 million. Ouch! Read the full Wall Street Journal story: Con Artist Starred in Sting That Cost Google Millions - WSJ.com. Most certainly, trust [...]
On a recent trip to the bookstore, I came across this Angry Birds end-cap display, with everything from plush dolls, calendars and books. With Angry Birds passing half a billion downloads this past November, it’s no wonder they are seeing such success with marketing tie-ins. However, an unintended consequence of this brand proliferation is that [...]
AllthingsD - eBay's CEO, John Donahoe, predicts his company will do $8 billion in mobiles sales for 2012, up 60% and PayPal mobile payments of $7 billion, up 75%. Wow! That's mobile growth... Read the full stoy - EBay Forecasts Mobile Commerce Will Grow 60 Percent in 2012 - Tricia Duryee - Commerce - AllThingsD.
From basic scanners for scanning inventory in a grocery store to fork-lift mounted terminals for warehouse operations to drop-proof notebooks for construction workers, mobile devices have been around for several decades. However, the "rugged" device industry is in turmoil thanks to the proliferation of smartphones and tablets and the BYOD (bring your own device) siege at most [...]
When: Wednesday, February 15 @ 12:00 pm eastern Launching a new or improved mobile initiative is usually fraught with risk and worry. You keep asking yourself, “Why is this so hard? Can I deliver this project on time? Why does it cost so much? Is my IT Department ready for such an initiative? Do we have [...]
