A recent Wall Street Journal Middle Seat article by Scott McCartney provides an excellent overview of Qantas Airlines’ efforts to create a paperless check in and boarding process and the resulting benefits. This is an excellent example of how an effective mobile strategy can be leveraged beyond traditional apps and mobile web sites. Mobility is [...]
When: Tuesday, January 17, 2012 @ 12:00 pm eastern Who should attend: Decision makers and team leads of mobility projects – marketing, operations and IT professionals Not sure where to start or which path to take for your mobile roadmap? Pervasive Path can help... Based on mobile implementations at eight of the top 20 banks in [...]
The Yankee Group recently released a mobility predictions report for 2012. The report covers the gamut of mobile, from end-user adoption to carrier/operator impacts. Here's my key take-aways: 1) Tablet sales in Asia will outpace the U.S. by 50% in 2012 -- U.S. tablets sales will total 17 million units in 2011 and 25 million [...]
Too often, when discussing mobile strategy, companies focus on apps and mobile web, and forget about the SMS channel. While mobile web and apps may be more exciting, including text messaging as part of your mobile strategy can help improve your customer reach, impact and adoption. Most phones today still do not include the ability [...]
Unfortunately, the saying “if you build it, they will come” doesn’t apply to mobile, and in order to ensure that your customers and/or employees will try, and continue to use your mobile application, you need to actively promote it, and even incent usage. A comprehensive mobile strategy should include an adoption campaign to raise awareness [...]
Why is mobile hard to integrate into CRM? - Mobile Marketer - Database/CRM. The above article in Mobile Marketer discusses the challenges of integrating mobile, not just with systems but also the organization. We’ve been involved with more than 40 enterprise mobile implementations. Of these, I cannot think of a single project where the back-end system [...]
Fortune Magazine, 12 December 2011 In ~400 of its 890 stores, Sears is allowing consumers with smartphones to purchase items and skip the checkout line. With the use of QR codes, shoppers scan the item to purchase and add to the shopping cart via Sears mobile e-commerce site. When ready to checkout, the consumer can [...]
In less than six months, FT's (Financial Times) new Mobile App has registered more than one million users. If you recall my posting from July, FT launched the HTML5 Mobile Website to bypass Apple's iTunes App Store and the 30% commission to Apple for content subscriptions. If you think mobile is just a marginal event [...]
Apple is making a big push in healthcare with a focused market manager, company backed conferences in medicine and a dedicated iTunes store section for professional health care apps. Read the complete story in Gigaom: The iPad’s other life: medical device extraordinaire.
Following the study by Compuware showing a lack of tablet optimization amongst top Internet retailers, a new infograhpic by Monetate underscores the importance of providing a tablet optimized experience. While mobile add-to-cart rates and conversion rates are almost half tho se of traditional desktop e-commerce, the rates on tablets are much more encouraging. When you [...]
