When: Tuesday, October 25 @ 1:00 pm eastern Who should attend: Decision makers and team leads of mobility projects - marketing, operations and IT professionals Launching a new or improved mobile initiative is usually fraught with risk and worry. You keep asking yourself, “Why is this so hard? Can I deliver this project on [...]
On 7 September 2011, Zara launched a new e-commerce site for the United States. The new site, zara.com, is part of a larger plan to grow sales in the States and compete with Gap. According to an article in The Wall Street Journal, Zara invested €24 million over the past two years in preparation of the [...]
August 2011 article in Information Week. A New Approach For Mobile. Great article for the IT department on the proliferation of smartphones and the impact of allowing employees to use their own device in the work place. The author lists eight items covering the life cycle management from an information technology perspective. 1. The Development [...]
Every year, Fortune Magazine ranks the top 100 companies in the United States by revenue. At Pervasive, we took look at these companies to see which ones “get” mobile. By “get” we simply mean which of the Fortune 100 (F100) provides the following: Does the company have a mobile friendly Website? Does the Website auto-detect [...]
Have you seen the ads from FT (Financial Times) for the iPhone and iPad? FT’s new app is designed to bypass Apple's iTunes App Store. The site, apps.ft.com, states, “We have launched a new, faster, more complete app for the iPad and iPhone which is available via your browser rather than from an app store.” [...]
CIO magazine editor, Gary Beach, predicts the arrival of the "Age of Mobility" and explains that "every 15 years, a big technology shift changes IT forever", predicting that "mobility will define the next era". The author then goes on to explain how mainframes, minicomputers, personal computer and the Internet have each changed the [...]
As business opportunities continue to develop, Pervasive Path is hiring to meet the anticipated demand. Please check out our Careers page for additional details.
June 2011 article in Mobile Marketer. Blue Cross Blue Shield of Florida launching mobile app. Blue Cross Blue Shield of Florida recently launched an iPhone and Android mobile application to provide members and non-members an enhanced experience on the mobile device. The healthcare company launched a mobile Web site last year with the goal of [...]
The latest study from eDigitalReserach indicates that for the first time, consumer satisfaction with mobile websites has declined, suggesting that as mobile adoption becomes more pervasive, expectations are outpacing capabilties. It's no longer sufficient to simply replicate your existing website to the mobile channel, or throw a quick App in the AppStore as a "me [...]
May 2011 article in The Economist - Internet companies are booming again. Does that mean it is time to buy or to sell? With the debut of LinkedIn on the stock market yesterday (20 May), this brief on the Internet's next wave is apropos. LinkedIn's IPO was priced at $45 per share, opened at $85 [...]
