Key highlights from comScore’s Mobile Future in Focus report:

  • Nearly 42% of all U.S. mobile subscribers now use smartphones
  • Android has almost 50% of the U.S. smartphone market, Apple iOS has 30%
  • Mobile Apps surge to account for almost half of mobile use – thus creating a dual mobile browsing experience – apps and mobile Web
  • Health ranked as the fastest-growing mobile media category in the U.S. for 2011
  • Tablets went from zero to 40 million units in less than two years (it took smartphones seven years to do the same)

Read the full release and/or download the whitepaper:

comScore Releases the “2012 Mobile Future in Focus” Report – comScore, Inc.