Pervasive’s Managing Director, Brian Stein will be presenting at the Mobile FirstLook: Strategy 2014 conference in New York on January 15th and 16th. We’re pleased to be share our perspective alongside other great distinguished presenters, include Macy’s, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Omni Hotels & Resorts, Forrester Research, Yahoo, The New York Times, USA Today, Frank & Oak, ForeSee and Cumberland Farms.
Brian will be joining a panel on “Banking and Payments: Why the Stalled Progress in Mobile Payments”
The promise of the mobile phone as the wallet has not been fully realized. While service providers such as Square and Google Wallet have made inroads, the market has not seen much success with ISIS or even mobile efforts from the leading payment franchises.
This session will discuss:
- Overhyped, underdeveloped: Is that the state of mobile payments?
- Stumbling blocks: merchant adoption, device incompatibility or consumer acceptance?
- Why near field communication, or NFC, has not taken off
- What the credit card companies are up to and how they intend to defend their point-of-sale turf from mobile challenger Square
Mobile FirstLook: Strategy 2014 will offer enough insight and analysis for attendees to make informed opinions in a year where the fight for the consumer’s attention and wallet will be more intense than ever.
In addition to research on mobile marketing and mobile commerce, the summit will also focus on the issues, opportunities and challenges that lie ahead in mobile advertising, banking and payments, content and publishing, database/CRM, email, legal/privacy, mobile commerce, search and social media.
