Following the study by Compuware showing a lack of tablet optimization amongst top Internet retailers, a new infograhpic by Monetate underscores the importance of providing a tablet optimized experience. While mobile add-to-cart rates and conversion rates are almost half tho

Impact of Tablet Optimization on Conversion Rates

se of traditional desktop e-commerce, the rates on tablets are much more encouraging. When you consider that consumers are using mobile and tablets to augment their in-store shopping experience, you would actually expect lower on-line conversion rates from these channels, which makes the tablet rates all that more impressive.

Of additional note is that while tablets did see approximately 5% less in add-to-cart and conversion rates than desktop, this platform saw a 3.4% increase in YoY traffic, while desktop browser traffic decreased by over 7%.

Whether it is because online retailers failed to recognize the importance of tablets this holiday, or that IT shops are struggling to support optimized experience across each of the new channels, it is clear that consumers are not willing to wait for companies to keep up.

Source: MarketingLand.