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Beacons and Browsers: The Future of Mobile Marketing?

Mobile coupon campaigns have been an effective marketing tool as more and more consumers are redeeming mobile coupons. The targeted delivery of mobile coupons, driven by proximity to beacons, can improve the relevancy of the coupon offer and drive increased redemption rates. As beacon use becomes more widespread,  Juniper’s research predicts that beacon-powered coupons will rise to [...]

By | February 28th, 2016|Blogs|0 Comments

How to Effectively Market to the Mobile Customer

Mobile has become a way of life. We expect that with a simple tap or swipe we will receive the answers we are looking for. This is no different from how we expect to engage with retailers. With more people than ever using a mobile device on a daily basis, it should not be a surprise that [...]

By | January 3rd, 2016|Blogs|0 Comments