When planning a mobile solution it is important to decide if you are going to build a native mobile app of mobile friendly web application. Ideally, in an omni-channel world with unlimited resources, one would strive to provide complete solutions across both channels. But in most cases a choice has to be made to either provide [...]
The way we use credit cards to pay for purchases in-store is about to change. On October 1, retailers will be required to update their processing systems to accept EMV credit cards, or pay higher processing costs to cover the risks. Already launched several years ago in Europe, EMV credit cards make use of microchip technology [...]
While the banking industry has embraced mobile, it is still slow to create an omnichannel customer experience. This is about to change. As customers expect to be engaged with on multiple platforms in a seamless way, banks must adapt and provide this. No longer should customers be siloed into one channel or have an uneven [...]
Have you ever forgotten where you parked your car? Mini has the solution for you. BMW's Britain-based small-car subsidiary is introducing their own Augmented Vision Goggles. Introduced at the Shanghai Motor Show, these goggles are the latest technology to hit the wearables market and to use augmented reality. Reminiscent of retro aviator goggles in [...]
Traditional retailers are being forced to adapt to changing customer shopping patterns. Whether you purchase something online and then pick it up in-store or you use your mobile device while shopping. Cross-Channel Gift registries were early examples of linking e-commerce and with in-store behavior to drive purchases. Where customers used to have to begin their in-store [...]
Who should you target as a marketer, older customers or millennials? For the last several years those born after 1980 and labeled as millennials have been the focus of marketers. While they are growing in numbers and potential buying power, many lack the money to buy. Unlike older customers with established incomes, millennials are often [...]
As part of our continuing series on going beyond the glass, we continue to look at different ways that mobile technology can improve interactions and engagement beyond the screen of a smartphone or tablet. Today, Google provided an exciting preview of their work with project Glass. This “How it Feels” preview video shows what Google [...]
In a recent article on Business Insider, their editor, Henry Blodget argues that the emerging trend towards a “mobile first” approach to designing applications is wrong, and argues that “mobile first” is based on two incorrect assumptions (“myths”): 1) The future will be mobile ONLY 2) All companies should design for mobile FIRST, treating the [...]
A recently released survey from Cisco highlights the need for a holistic banking expereience that extends across channels, or as Cisco refers to it, an "omnichannel" approach: In the world of omnichannel banking, customers are in control of the channels they wish to use. For example, they can begin an interaction using one channel (mobile [...]
