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Experience is Key to Attracting the Elusive Millennial Customer

With an estimated purchasing power of upwards of $200 billion, Millennials are the latest target of retail marketers today.  However, this generation is less likely to buy actual stuff and would rather spend their money on experiences. To address this challenge, retailers whose livelihoods depend on consumers purchasing their products, need to embed their shopping into broader experiences [...]

By | February 28th, 2016|Blogs|0 Comments

3 Major Retailers Improve Their Omnichannel Experience

For brands to succeed in today’s mobile-friendly shopping environment they must first spend considerable time crafting and executing their online/in-store strategy. With more consumers researching products beforehand, this strategy needs to provide a seamless experience for the buyer from mobile to store. While many retailers are succeeding at this, some are not. Most notably, big [...]

By | December 10th, 2015|Blogs|0 Comments