The Rise of Mobile On-Demand Services
Apps like Uber and other mobile on-demand services have become a disruptive force because of their ability to satisfy consumer intent via mobile dispatched, tangible goods and services. Aside from rides, new offerings allow consumers [...]
Mobile Promotions to Launch in Hotels
With the recent launch of Wyndham Hotels’ redesigned mobile rewards platform and loyalty program comes another major announcement guaranteed to enhance customer experience. Wyndham plans to utilize mobile promotions to target social media and mobile users [...]
Top Trends in Mobile Retail
From bar codes to e-commerce, digital disruption and change is nothing new to the retail industry, but mobile is enabling emerging trends and behaviors that are bringing major changes. Successful retailers will embrace these changes [...]
The Evolution of Wearables
The wearables market is diverse - ranging from eye wear to ear pieces and now smart watches. The recently released Apple Watch is leading the way in wrist wearables. Starting with fitness activity trackers worn [...]
Mobile Monday Cleveland’s Tech Lab is next Monday night, May 11th; Sponsored by Pervasive Path and Software Craftsmanship Guild
Mobile Monday Cleveland is hosting their third Mobile Monday Tech Lab. Next Monday night, May 11th, where Pervasive is partnering with the Software Craftsmanship Guild to continue to provide free training in mobile app development. For this last session, [...]
The Rise of Mobile Ordering Apps
This is the year of mobile payments and Apple Pay is leading the way. Today, there is more technology and even more mobile apps that allow users to pay for products and services in person or online. But move over [...]
People-First: The Future of the Internet and Mobile
With almost 50% of people claiming to be incapable of living without the Internet and mobile users increasing exponentially, a seismic shift is about to take place in how we use this technology. The Internet [...]
Travel and Transportation Industries Go Mobile
While the retail and hotel industries have embraced mobile for everything from purchasing and in-person pickup to check-ins, the transportation industry has been slow to catch up. That is all about to change as more [...]
Augmented Reality Goggles Will Change How You Drive
Have you ever forgotten where you parked your car? Mini has the solution for you. BMW's Britain-based small-car subsidiary is introducing their own Augmented Vision Goggles. Introduced at the Shanghai Motor Show, these goggles [...]
Cross-Channel and Omnichannel Strategies Transforms Retail
Traditional retailers are being forced to adapt to changing customer shopping patterns. Whether you purchase something online and then pick it up in-store or you use your mobile device while shopping. Cross-Channel Gift registries were [...]
Marketing to Millennials: What You Need to Know
Who should you target as a marketer, older customers or millennials? For the last several years those born after 1980 and labeled as millennials have been the focus of marketers. While they are growing in [...]
Is Apple Pay an In-Store Payment Failure?
When Apple Pay debuted last fall, it was touted as the next big thing for mobile in-store payments. Six months later, there is still no clear indication that it has become a success. In fact, [...]
How Hotel Mobile Rewards Programs are Driving Commerce
Two major hotel brands have announced upgrades to their mobile platforms that will also significantly affect their rewards programs with the goal of driving commerce and engaging their customers. Wyndham and Marriott have realized that [...]
Mobile Marketing and Customer Engagement
What do the recent Israeli elections and mobile marketing have in common? Engagement. Now more than ever customer engagement matters and also leads to better ROI. At the start of the mobile revolution putting out [...]
Check out Mobile Monday Cleveland’s two events during OHTec Tech Week; April 13th & 15th
Mobile Monday Cleveland, the area networking group presented by Pervasive Path, is excited to be a community sponsor for OHTec's Tech Week 2015. Launched by OHTec in 2011, Tech Week is an annual initiative [...]
