Pervasive’s Brian Stein to present on Utilizing the Mobile Channel to Better Engage and Service Your Customers at American Marketing Association of Columbus meeting.

The Columbus Chapter of the American Marketing Association’s Digital Special Interest Group has invited Pervasive’s Brian Stein to present to their members on “Utilizing the Mobile Channel to Better Engage and Service Your Customers”.

Click here to learn more about the event and register to join us on Thursday, September 20, 2012 from 5:30 PM – 7:00 PM

We hope you’ll join us at the Dublin TechDEC, located at 565 Metro Place South, Suite 300, Dublin, Ohio 43017.

This presentation will review the state of mobility today and the impact it is having on customer and the companies which market to them. We’ll look at customer engagement models across SMS, mobile web and applications in order to understand the strengths and opportunities associated with each of these. We’ll also look at the future of mobile and how you can prepare for the new reality.

We’ll talk about how to understand and segment your customers in light of the mobile engagement model and look at what it takes to deliver a mobile strategy for these segments, and ensure that your customers actually use the new solutions you deliver.