In an already crowded space, Chase announced last week that they will launch their own mobile payment option sometime next year. Early adopters of mobile wallets include Google, Apple and Samsung, with Capital One became the first bank to enter the race. Chase will join them with their simply named Chase Pay offering. How will Chase [...]
The luxury market is defined by superior service where the customer is made to feel vital. Translating that customer focus and passion to mobile can be a challenge, and luxury brands strive to to build stronger loyalty leading to customer brand advocacy. We’ve already identified the ways in which luxury brands are engaging customers on [...]
After you market to millennials do you know how to properly respond to their most common customer concerns? We’ve written before about how unique, yet diverse this emerging demographic is. The one consistent driver is their love for technology, and if you are using digital channels to target and engage them, then why not also [...]
The in-store shopping experience is continuing to evolve at a high rate. We’ve been following the trend of mobile retail apps and their function to attract customers and serve them better both in-store and online and even build loyalty. This evolution is a re-imagination of what it means to walk into a store and make [...]
Whether it’s a mobile wallet, merchant branded app or host-card emulation, mobile payments have seen a surge in growth over the last year. While Google Wallet may have started the trend allowing consumers to store various credit cards in a centralized location on their smartphone, Apple Pay made it easier than ever to utilize a [...]
We've talked about the benefits of beacons previously, and continue to see the opportunities they provide, but one challenge may prevent broad adoption. They are too expensive to install and maintain. Despite being a popular fixture in everything from retail stores to hotels and airports, beacons have not yet lived up to their expectations and at [...]
The mobile web is still alive and so is mobile search, which just exceeded desktop searches. In a recent post, we discussed the benefits of a mobile website or web application, including quick access, easy sharing and less expensive. This option may still be the most effective one for what you are trying to accomplish. [...]
As the in-store shopping experience evolves, retailers will need to adapt to stay viable. We’ve noted before how new technology like beacons, mobile payments and more accurate customer targeting has improved retail in the past few years. Now, we are seeing a more cohesive fusion of mobile and in-store shopping. The merger of these two [...]
Starbucks has not been shy about leveraging mobile for business growth. In a crowded field littered with bad apps or brands that have no apps, Starbucks has been a leader in embracing the latest mobile technology to better serve their customers and grow their business along the way. Not too long ago, we wrote about [...]
As mobile usage grows, traditional websites are being driven to extinction by apps. But how are brands really adapting? By most accounts, they are not doing so well. Most are struggling to create meaningful mobile engagement instead opting to simply reduce the size of their existing website to fit a mobile framework. And marketers are [...]
