While the Internet of Things (IoT) is making life easier and data collection more abundant is it really creating a profitable market? We’ve already discussed how IoT is revolutionizing the manufacturing sector and cities, and now we explore who will make money from it all. The first and most obvious answer is the retailer selling [...]
As fitness trackers increase in popularity, consumers are becoming more comfortable with wrist wearables, including Apple Watch and now interactive event wristbands. We’ve been tracking this evolution of wearables and the early success Apple Watch has seen in the banking and travel industries. Now, Apple Watch is changing the way retailers cater to shoppers in [...]
Beacons are becoming a key component to enabling the in-person shopping experience. But while retail has been successful using beacons to push out in-store promotions, other types of brands are exploring the multitude of possibilities from building loyalty to providing personalized services using beacons. The food and beverage and restaurant industry is one market to embrace the opportunities [...]
Mobile loyalty programs work, but retailers have been slow to adopt and innovate mobile apps and even slower to develop sustainable mobile loyalty programs based on customer’s needs. In a recent report, only 47% of retailers even have a loyalty program, and of those that do 73% of those are not attached to a mobile [...]
While often referred to as one group, the generation defined as millennials, is a complex and multifaceted demographic that has mystified marketers trying to reach them. They are unlike any other previous generation and as we have noted before are more diverse and social media and mobile savvy too. But there are some similarities that [...]
In an attempt to compete with Apple Pay in the growing mobile payments space, Android Pay recently launched and Samsung Pay is set for a debut later this month. Mobile devices and mobile users are on an exponential rise, so it only seems natural that mobile payments would be the next step in the app [...]
The North Central Ohio Regional Information Technology Alliance (NCORITA) will be holding its fourth Annual Conference on October 15th, 2015 at Mid-Ohio Conference Center in Mansfield, OH. The theme for the conference will be “What is the future of Information Technology?”. The speakers and agenda for the conference include: "Gartner Strategic Predictions 2016 and Beyond: Digital Business is [...]
A recent survey indicated that 88% of those polled utilize mobile shopping apps. But as we’ve discussed before, a low percentage of those apps were highly rated by those same consumers. We even identified some key areas of improvement ranging from digital strategy to user experience to content creation and loyalty building. That’s why we [...]
In their ongoing quest to make mobile search more user friendly, Google will be cracking down on ads that encourage you to download a website’s mobile app. This is not the first time Google has implemented a radical change to search results. Earlier this year, the search engine giant announced that if your site wasn’t [...]
The travel industry has caught mobile fever and is rapidly developing tools and apps for the savvy traveler. While quick to provide basic mobile solutions, the industry has been somewhat lagging behind others in implementing truly engaging and useful mobile solutions. Now planes, trains and even hotels are quickly catching up to provide convenience while [...]
