Pervasive's Brian Stein will join John Fleisher, the CIO of CBiz, for a panel presentation on Mobile Strategy at this year's CIO Symposium. Since 2000, the OHTec CIO Symposium has offered an exceptional forum for CIOs and IT executives to share insights on critical business issues and make important connections with one another. Through thought-provoking keynote [...]
Pervasive is pleased to be the supporting sponsor behind Mobile Monday Cleveland, and are pleased to be presenting a special event as part of OH Tec's Tech Week, a series of events designed to connects, celebrate, promote and support the incredible technology industry of Northeast Ohio. Please join us for Mobile Monday: Tech Week Edition, scheduled for Monday, April [...]
The rise of mobile devices led many to advocate for a mobile first design paradigm, or now even for mobile only era of design and development, but desktops and laptops are still around and are not dying any time soon. The tech world is now beginning to re-examine and even question the validity of mobile [...]
It’s no secret that consumers love paper coupons and plastic punch cards. Marketers may love them even more as they are a proven way to get customers buying on a repeated basis. But more and more consumers prefer mobile loyalty programs and marketers are responding by stepping up their efforts to engage mobile users and [...]
While "tech innovation" in cars has previously been limited to USB outlets, Bluetooth and iPhone integration and maybe a touchscreen with limited "apps", there has remained plenty of room for more innovation. Now with Tesla, Google, and others pushing self driving cars, and pushing other in-car innovation, we are suddenly seeing rapid and welcomed changes. The emergence of [...]
As mobile banking continues to grow, so must the technologies that serve it. The retail legacy banking infrastructure may have been conceived in the 1970s, but today’s consumers are demanding more ways to bank, including on mobile and digital platforms. Features like photo-check deposit are so hot, that consumers are switching banks in order to [...]
Growth.co and Branch will be hosting a Mobile Growth Meet-Up in Cleveland on March 22nd at 6:30pm. Pervasive's Brian Stein will be joining a panel discussion about all things related to app growth: organic and paid user acquisition, engagement, retention, best practices for push and email, in-app messaging strategies, building features in your app that are [...]
The meteoric rise of mobile initially caught the advertising world by surprise and they are still trying to catch up. Growing at a faster rate than radio, television and computers, mobile has disrupted the traditional way that people get paid through the media with advertising. The challenge is only greater when you consider that [...]
After a dismal holiday shopping season, major retailers are looking to digital to revive lagging sales. Retailers are now recognizing what a large paradigm shift technology has had on shopping with many large brands now adapting their strategies both online and in-store to fully integrate digital. According to Gary Lee, InReality's president and CEO: Shoppers’ [...]
With an estimated purchasing power of upwards of $200 billion, Millennials are the latest target of retail marketers today. However, this generation is less likely to buy actual stuff and would rather spend their money on experiences. To address this challenge, retailers whose livelihoods depend on consumers purchasing their products, need to embed their shopping into broader experiences [...]
