Pervasive’s Brian Stein joins panel on mobile strategy at OHTec’s 2016 CIO Symposium on Sept. 8th
Pervasive's Brian Stein will join John Fleisher, the CIO of CBiz, for a panel presentation on Mobile Strategy at this year's CIO Symposium. Since 2000, the OHTec CIO Symposium has offered an exceptional forum for CIOs [...]
Mobile Monday Cleveland: Tech Week Event – April 18th, 2016
Pervasive is pleased to be the supporting sponsor behind Mobile Monday Cleveland, and are pleased to be presenting a special event as part of OH Tec's Tech Week, a series of events designed to connects, [...]
People First Design Overtakes the Mobile First Paradigm
The rise of mobile devices led many to advocate for a mobile first design paradigm, or now even for mobile only era of design and development, but desktops and laptops are still around and are [...]
Mobile Loyalty: The Plastic Punch Card of the Future
It’s no secret that consumers love paper coupons and plastic punch cards. Marketers may love them even more as they are a proven way to get customers buying on a repeated basis. But more and [...]
Digital Innovation Comes to Our Cars… Finally!
While "tech innovation" in cars has previously been limited to USB outlets, Bluetooth and iPhone integration and maybe a touchscreen with limited "apps", there has remained plenty of room for more innovation. Now with Tesla, Google, [...]
Increased Mobile Banking Leads to New Apps and Revamped Sites
As mobile banking continues to grow, so must the technologies that serve it. The retail legacy banking infrastructure may have been conceived in the 1970s, but today’s consumers are demanding more ways to bank, including [...]
Join us at the Mobile Growth Meet-Up on March 22nd
Growth.co and Branch will be hosting a Mobile Growth Meet-Up in Cleveland on March 22nd at 6:30pm. Pervasive's Brian Stein will be joining a panel discussion about all things related to app growth: organic and paid [...]
Using Location Based Information to Address Challenges with Mobile Ads
The meteoric rise of mobile initially caught the advertising world by surprise and they are still trying to catch up. Growing at a faster rate than radio, television and computers, mobile has disrupted the traditional [...]
Retail is Finally Embracing Digital
After a dismal holiday shopping season, major retailers are looking to digital to revive lagging sales. Retailers are now recognizing what a large paradigm shift technology has had on shopping with many large brands now [...]
Experience is Key to Attracting the Elusive Millennial Customer
With an estimated purchasing power of upwards of $200 billion, Millennials are the latest target of retail marketers today. However, this generation is less likely to buy actual stuff and would rather spend their money on experiences. [...]
Beacons and Browsers: The Future of Mobile Marketing?
Mobile coupon campaigns have been an effective marketing tool as more and more consumers are redeeming mobile coupons. The targeted delivery of mobile coupons, driven by proximity to beacons, can improve the relevancy of the coupon [...]
How to Attract and Grow User Engagement for Your Mobile Apps
Developing a solution that goes unused is no solution at all. To be successful in any mobile initiative you need to drive user adoption and engagement and that requires planning on how to court those users. As [...]
Wearables Expand Their Usefulness Beyond Watches and Glasses
Wearables are evolving. What started as the latest fad in the tech market is now evolving into a serious product category and has the potential to revolutionize the way we engage with technology. Wearables are transitioning [...]
Amazon Echo Gives You Access to Music, Pizza and More
With a simple voice command, Amazon Echo has revolutionized how we listen to music, get driving directions and order food. Launched last summer, Amazon Echo is a voice command device housed in a wireless speaker. [...]
Why Are Tablet Sales on the Decline?
While the touchscreen gave birth to the smartphone, the smartphone spawned the tablet. And now, in a reversal of fate, the smartphone may now be killing the tablet. Tablet sales were down just over 10% [...]
