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3 Major Retailers Improve Their Omnichannel Experience

For brands to succeed in today’s mobile-friendly shopping environment they must first spend considerable time crafting and executing their online/in-store strategy. With more consumers researching products beforehand, this strategy needs to provide a seamless experience [...]

By | December 10th, 2015|Categories: Blogs|Tags: |

The Future of Wearables: Touchscreens and Screenless

As wearables increase in popularity, the technology that supports them will need to innovate. We’ve seen wearable goggles, watches and even hearables. The main complaint of users still lies in the screen. Since mobile has [...]

By | December 7th, 2015|Categories: Blogs|

Has Mobile Shopping Replaced the Need for Black Friday?

The days may be numbered when customers wait in line or crowd into a traditional retail space on Black Friday in order to get the best deal on holiday purchases. Despite optimism, traditional in-store retail [...]

By | December 7th, 2015|Categories: Blogs|

Healthcare Goes High Tech: From Digital Prescriptions to Apps That Heal

Mobile technology has been embraced by pharmacies and doctors to allow patients to better monitor their own health. While not new - remote machine to machine (M2M) devices were the earliest uses in the Internet of [...]

By | November 30th, 2015|Categories: Blogs|

How to Make User Experience Design Work for Mobile

User experience (UX) encompasses all the ways in which a user interacts with your mobile app, whether it’s the instructions for use or the path the user takes to complete a transaction. We’ve written before [...]

By | November 30th, 2015|Categories: Blogs|

Kent State University welcomes back Pervasive’s Brian Stein to teach Digital Strategy course

Pervasive's Managing Director, Brian Stein will be teaching a senior/graduate level course on Mobile and Digital Strategy.  This will be the fourth year that Brian has served as an Adjunct Professor at the School of [...]

By | November 20th, 2015|Categories: Blogs|

A Mobile Website That Acts Like An App

While apps have been made popular by Apple, Google is trying to change all that by creating a mobile website that replicates the functionality of an app. Many users have pages of downloaded apps on [...]

By | November 20th, 2015|Categories: Blogs|

The Future Looks Bright for Digital in 2016

While the last year provided many digital advances to marketing and customer engagement, the upcoming year will likely expand on those for even more growth. In 2015, we witnessed the continued rise of beacons, mobile [...]

By | November 20th, 2015|Categories: Blogs|

Is Your Mobile Marketing Strategy Ready for the Holiday Season?

With only a limited amount of time to capture shoppers’ attention, retail is looking to mobile to cash in this holiday season. Fewer number of key shopping days means that retailers must be strategic in [...]

By | November 12th, 2015|Categories: Blogs|

In-Store use of Wi-Fi Offers Advantages Over Beacons with Lower Costs

Beacons, once a tech favorite, are now being overshadowed emerging technologies like magnetic positioning and even Wi-Fi. We’ve praised beacons in the past while acknowledging their limitations and even their possible competition. Wi-Fi, while by [...]

By | November 12th, 2015|Categories: Blogs|

Chase Pay Enters the Mobile Payments Race

In an already crowded space, Chase announced last week that they will launch their own mobile payment option sometime next year. Early adopters of mobile wallets include Google, Apple and Samsung, with Capital One became the [...]

By | November 8th, 2015|Categories: Blogs|

How Luxury Brands Can Create Mobile Advocacy

The luxury market is defined by superior service where the customer is made to feel vital. Translating that customer focus and passion to mobile can be a challenge, and luxury brands strive to to build [...]

By | November 8th, 2015|Categories: Blogs|

Millennials Demand High Tech Customer Service

After you market to millennials do you know how to properly respond to their most common customer concerns? We’ve written before about  how unique, yet diverse this emerging demographic is. The one consistent driver is [...]

By | November 2nd, 2015|Categories: Blogs|

More Ways Technology is Changing the Way We Shop

The in-store shopping experience is continuing to evolve at a high rate. We’ve been following the trend of mobile retail apps and their function to attract customers and serve them better both in-store and online [...]

By | November 2nd, 2015|Categories: Blogs|

A New Way to Pay: Mobile Payments Deliver Convenience to Busy Consumers

Whether it’s a mobile wallet, merchant branded app or host-card emulation, mobile payments have seen a surge in growth over the last year. While Google Wallet may have started the trend allowing consumers to store [...]

By | October 26th, 2015|Categories: Blogs|