Technology Now Brings You Closer to Entertainment
Attending a sporting event or listening to music by your favorite artist is no longer a passive activity thanks to technology. Today, entertainment is more interactive than ever. Mobile devices and smartphones have made fan [...]
Marketers Leverage Mobile Coupons to Increase Purchases
Savvy marketers know that a mobile coupon is worth nothing unless it’s offered in a larger marketing context. Mobile coupons are on the rise. In 2015, they were up by 18% and steadily rising this [...]
New Features and Functions for Mobile Payments
Following a breakthrough year and an increased adoption rate, mobile payment systems prepare for an even better year ahead. Since Apple Pay launched, others have jumped into the race to be the leader in mobile [...]
Supporting the Evolution of the Touch Interface
The rise of the smartphone also ushered in the era of the capacitive touchscreen, and as smartphones and other mobile devices have evolved, so has the touchscreen and the way we interact with them. This [...]
Retail Marketers are Concerned Mobile-Centric Millennials are Buying Less Stuff
Mobile is the preferred channel of the millennial generation, but so far, retail marketers have failed to capture them there. This, along with a preference by millennials to spend more on experiences and less on [...]
How Mobile Will Continue to Shape Your Hospitality Experience
Mobile is not new to the hospitality experience. In the past, we have seen it used in hotels to track rewards and loyalty points as well as assist in check-ins. Similarly, in restaurants, mobile has [...]
The Questionable Future of Windows Phone
Despite near universal acceptance that the mobile channel is the way of the future, Microsoft, a company who has succeeded in both consumer and enterprise software seems unlikely to recover in their efforts to grow [...]
How to Make Beacons More User-Friendly
Beacons are facing an uncertain future, as neither retailers nor customers have warmed to them. We’ve documented the challenges that beacons have faced and the competition that could replace them. But despite a mixed past, [...]
Pervasive partners with Longwood Software to deliver Mobile Marketing Library
We are pleased to share a press release from Longwood Software, a leading provider of software-as-a-service (SaaS) solutions for marketing and sales teams in manufacturing, technology, and business services. Pervasive worked with Longwood’s RevBase® marketing [...]
How to Effectively Market to the Mobile Customer
Mobile has become a way of life. We expect that with a simple tap or swipe we will receive the answers we are looking for. This is no different from how we expect to engage [...]
Giving Customers a Virtual In-Store Shopping Experience
Shopping is a highly personalized, and an increasingly high tech experience. However for many retailers, the link between in-store shopping and online shopping remains weak. The struggle is to balance a holistic, integrated experience against a [...]
Internet of Things Drives a New Retail Model and New Metrics
As the Internet of Things (IoT) moves from tech buzzword to reality, consumers now have another opportunity to get up close and personal with the latest IoT devices. We recently commented on who would be [...]
Mobile Payments: A Breakthrough Year with Growth Expected to Continue
Mobile payments not just grew last year, but exceeded all expectations with an adoption rate that tripled. Earlier this year, we were questioning whether Apple Pay, one of the pioneers in mobile payments, was a [...]
Join Mobile Monday Cleveland for our Holiday Party on 12/14
Pervasive is pleased to invite you to take a break from the pre-holiday craziness to raise a glass and celebrate the holidays with your colleagues in the mobile community. This Monday, December 14th, from 6:30 - [...]
Using Beacons and Contextual Marketing to Increase In-Store Shopping
Retail’s use of beacons is nothing new. But what is new is combining beacon technology with contextual marketing to get people back into retail stores and making purchases. With over 80% of consumers making purchasing [...]
