A recent Mobile Marketer article discusses the benefits of mobile, the potential minefields and how to avoid them. For example, entering the mobile space requires a well thought-out strategy and many times marketers dive into the medium without fully thinking about their goals.
A sage quote by Wilson Kerr from Unbound Commerce, “Marketers that do not put mobile first and foremost do so at their peril. Mobile is all about experiences and personal interactions with brands.”
Here’s a link to the article – Mobile minefields – And how to avoid them.
Also, be sure to check out Pervasive’s PDFs and Webinar replays on How to Create a Mobile Strategy and Six Lessons from More than 40 Enterprise Mobile Implementations.
