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As wearables increase in popularity, the technology that supports them will need to innovate. We’ve seen wearable goggles, watches and even hearables. The main complaint of users still lies in the screen. Since mobile has [...]

The days may be numbered when customers wait in line or crowd into a traditional retail space on Black Friday in order to get the best deal on holiday purchases. Despite optimism, traditional in-store retail [...]

Mobile technology has been embraced by pharmacies and doctors to allow patients to better monitor their own health. While not new - remote machine to machine (M2M) devices were the earliest uses in the Internet of [...]

User experience (UX) encompasses all the ways in which a user interacts with your mobile app, whether it’s the instructions for use or the path the user takes to complete a transaction. We’ve written before [...]

Pervasive's Managing Director, Brian Stein will be teaching a senior/graduate level course on Mobile and Digital Strategy.  This will be the fourth year that Brian has served as an Adjunct Professor at the School of [...]

While apps have been made popular by Apple, Google is trying to change all that by creating a mobile website that replicates the functionality of an app. Many users have pages of downloaded apps on [...]

While the last year provided many digital advances to marketing and customer engagement, the upcoming year will likely expand on those for even more growth. In 2015, we witnessed the continued rise of beacons, mobile [...]

With only a limited amount of time to capture shoppers’ attention, retail is looking to mobile to cash in this holiday season. Fewer number of key shopping days means that retailers must be strategic in [...]

Beacons, once a tech favorite, are now being overshadowed emerging technologies like magnetic positioning and even Wi-Fi. We’ve praised beacons in the past while acknowledging their limitations and even their possible competition. Wi-Fi, while by [...]

In an already crowded space, Chase announced last week that they will launch their own mobile payment option sometime next year. Early adopters of mobile wallets include Google, Apple and Samsung, with Capital One became the [...]

The luxury market is defined by superior service where the customer is made to feel vital. Translating that customer focus and passion to mobile can be a challenge, and luxury brands strive to to build [...]

After you market to millennials do you know how to properly respond to their most common customer concerns? We’ve written before about  how unique, yet diverse this emerging demographic is. The one consistent driver is [...]

The in-store shopping experience is continuing to evolve at a high rate. We’ve been following the trend of mobile retail apps and their function to attract customers and serve them better both in-store and online [...]

Whether it’s a mobile wallet, merchant branded app or host-card emulation, mobile payments have seen a surge in growth over the last year. While Google Wallet may have started the trend allowing consumers to store [...]