Brian will be presenting on "Mobile, Social and Other Emerging Channels: Designing Solutions to Meet the New Business Reality" as part of Blackstone LaunchPad's Global Entrepreneurship Week. Wednesday, November 14th at 5:30pm This presentation will review the state of mobility today and the impact it is having on customer and the companies which market to [...]
We often talk about what it takes to make a successful mobile initiative, and stress that mobile is not an extension of a Web site. In fact, it is the opposite and the detailed, granular functionality that makes sense in a desktop application or web site do not necessarily translate to the mobile channel. Mobile [...]
Little Tikes is in the process of launching their iTikes series of toys for pre-school aged children, which enhance traditional toys with digital interaction via Apple product integration. According to a recent press release about the products: Little Tikes® extends their classic brand of toy play into a revolutionary level of learning with the launch [...]
Brian Stein, Pervasive's co-founder and President, will be teaching a course at Kent State University this spring, as part of their School of Digital Sciences. The School of Digital Sciences is a new interdisciplinary program within the University designed to train tomorrow's digital leaders. Integrating elements of computer science, computer information systems, computer technology, library [...]
While many retail financial institutions have launched mobile offerings, the market still has a ways to go toward maximizing end-user value and increasing user adoption. According to the Federal Reserve, the number one reason customers are not using their institution’s offering is that they do not believe the current capabilities meet their needs. Let us show you [...]
The Columbus Chapter of the American Marketing Association's Digital Special Interest Group has invited Pervasive's Brian Stein to present to their members on "Utilizing the Mobile Channel to Better Engage and Service Your Customers". Click here to learn more about the event and register to join us on Thursday, September 20, 2012 from 5:30 PM - 7:00 [...]
It was a year ago this week when we first posted about Zara's lack of a mobile optimized web presence: Zara launches new e-commerce site. Did they forgot about mobile? We get a lot of visitors to our site based on this post resulting from Google searches for "zara+mobile+site" and other similar terms. Clearly [...]
Recently, Pervasive's Brian Stein participated in The North East Ohio Software Association (NEOSA) lunch forum on mobile technology, and specifically how this emerging technology is changing the business landscape and creating new opportunities. A podcast of this discussion is now available for replay and can be found here. Program Synopsis: Mobile devices have changed the world in the [...]
Pervasive's Brian Stein will be participating in a panel at the 2012 CIO Symposium. This annual event, hosted by the North East Ohio Software Association for the past 13 years is a great forum for IT leaders. We look forward to sharing our thoughts on this topic, as well as learning from the other great [...]
CVS/pharmacy has enhanced its mobile application with a feature that lets users take photos and order prints for in-store pick-up. This is an excellent example of bridging the physical/digital divide and letting users translate their mobile experiences to the real world. According to Pew Research, an estimated 92 percent of smartphone users take pictures on their [...]
